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Our insights will give you information on trends in the industry, white papers, best practices as well as news about ProFundCom.

Blog

Private Equity Digital Marketing Playbook

Health Warning::Digital Marketing Is Hard Where should private equity firms start when it comes to expanding multi-location businesses? What are […]

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Blog

Five Key Considerations When Using Creative Design In Fund Marketing

Every fund in the world is in competition with other funds. That’s a simple truth. And it’s why fund marketing […]

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Blog / Sentiment

What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in November 2021?

The chart below shows the sentiment across the main financial sectors in November 2021.   Investment Management Asset Management Wealth Management […]

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Blog

The Month in Digital Marketing for Finance – December 2021

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

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Product

ProFundCom Product & Service Notification 27th November 2021

As a user of the ProFundCom platform, we want to notify you that there have been some changes to the […]

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Email Templates / Knowledge

The Best Colour Combinations For Email Templates

One of the questions we get from a lot of marketers that work in fund management is how to improve […]

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Blog

Private Equity Marketing In The Digital Age

Private equity firms have traditionally focused their marketing efforts on public relations, printed marketing materials, and the business website. The […]

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Product

Third-Party Cookies and ProFundCom’s First-Party Tracking

Google’s Chrome browser will stop supporting third-party cookies in early 2022. Whist Internet Explore and Edge as well as Apple […]

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White Papers

Fund Marketing Lessons From 2021 – And What They Mean For 2022

It goes without saying that much has changed over the last couple of years – in all walks of life. […]

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Blog

What Lessons in Fund Marketing Can We Take Into 2022

No firms in the fund sector got through 2020 without turning to digital methods to communicate and engage with clients […]

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Blog / Events

REPLAY::Expert Panel Session on Fund Marketing Outlook in 2022

REPLAY::Expert Panel Session on Fund Marketing Outlook in 2022 For our penultimate webinar of 2021, we’re going to be joined […]

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Events

EVENT::ProFundCom Sponsors Launching Your Hedge Fund Strategy In An ETF

ProFundCom is sponsoring ‘Launching Your Hedge Fund Strategy In An ETF’, a half day event in London on November 17th […]

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Blog / Product

ProFundCom adds Account Based Marketing for Managers

ProFundCom has just released its latest App that provides managers with the ability to do account-based marketing or ABM as […]

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Blog

How Digital Techniques Can Improve Client Engagement In The Wealth Management Sector

In wealth management, client experience matters. Do it well and your clients will be more loyal – and more open […]

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Knowledge

Checklist: Questions to Ask Yourself When Choosing a Marketing Automation Tool For Your Fund Marketing

Will we be able to measure the performance of marketing activities and how it affects AuM? The first thing to […]

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Events

WEBINAR::3 Elements most managers MISS in their E-Capintro/Webinar/ Video presentations with Don A. Steinbrugge, CFA of Agecroft Partners, Matthias Knab from Opalesque and ProFundCom’s Paul Das

You are in a meeting with a potential investor. You or your investor relations person worked hard to get you […]

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