Published: 29 November, 2021

The Month in Digital Marketing for Finance – December 2021

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month as well as looking forwards to the month ahead. The team not only look to bring you the best articles for investment managers and hedge funds but also articles, in general, that marketers find useful.

Sentiment Tracking

Post of the Month

ProFundCom – Fund Marketing Lessons From 2021 – And What They Mean For 2022

It goes without saying that much has changed over the last couple of years – in all walks of life. And in the fund marketing sector, the biggest change has been digital transformation. This has been going on for years, but the pandemic turned it from a steady river into a raging flood. No firm got through 2020 without turning to digital methods to communicate and engage with clients and prospects. But what about 2021, after the initial shock has subsided and we’ve all been getting back to a form of normality?

In this white paper, I’m going to unpack the fund marketing trends we’ve been seeing this year – and the lessons that can be learnt for 2022. Read more


Cognito – Digital PR & SEO: It’s a match

It’s no secret that PR and SEO are a power couple. When you combine PR’s eloquence with that of SEO’s competitiveness, you get a complementary match. There are a number of advantages to converging digital PR and SEO. It supports every aspect of full funnel marketing based on the type of content and messaging created. From improving brand awareness online to generating a larger volume of quality leads/sales, this compatible duo has the ability to elevate your marketing game. Read more

Peregrine – The Alts 50 Report 2021

The Alts Report has been created by Peregrine to help clients gain a data-driven understanding of their strategic challenges, provide a roadmap for higher impact marketing in the industry and showcase how firms can take their brands to the next level to stay competitive in an increasingly contested industry. Read more

The 4 business books everyone should read, according to this former Starbucks executive

Catch Adam Brotman during a rare moment of downtime, and he will almost always have a book in his hand. “I love reading and try to do it as often as I can,” the former chief digital officer and EVP of global retail operations at Starbucks tells CNBC Make It.  Here are some of his favorite reads.



The ProFundCom Digital Marketing Benchmark provides real-time access to all of ProFundCom’s digital marketing data from over the last 15 years, giving users the ability to compare how their marketing campaigns are performing versus sector peers. Further detail of how other organisations are carrying out similar processes and the associated results are also available. The anonymised data is over 10 terabytes in size (which interestingly is the amount of data produced by the Hubble Space Telescope per year!) and will be split into different industry sectors as well as AuM. Access ProFundCom Benchmarking here

Market Sentiment

The chart below shows the sentiment across the main financial sectors in November 2021.


For more details on this month’s market sentiment click here

ProFundCom Whitepapers

ProFundCom Free Tools

As a fund marketer, testing your email marketing campaigns on different devices and email clients is one of the most important tasks. Couple that with compliance, avoiding the JUNK folder, and avoiding getting added to blacklists. What most fund marketers have found is that generic mailing platforms just don’t have that ability. Whilst ProFundCom has this built into our platform, we have made this available as a free service if you are a financial marketer. If you provide us with the HTML in the form below we will run the following tests on the email

Instant Previews – Instantly see how your email will appear on over 70 different email clients
Instant Blacklist Report – See whether your sending address is blacklisted on popular domain blacklists
Instant SPAM Check – Rate how likely your email will end up in Junk folders
Instant Compliance – Compare your email’s content against compliance heuristics

If you want to find out how ProFundCom can help you use digital marketing to raise assets schedule a demo here

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