Published: 29 December, 2021

The Month in Digital Marketing for Finance – January 2022

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month as well as looking forwards to the month ahead. The team not only look to bring you the best articles for investment managers and hedge funds but also articles, in general, that marketers find useful.

Sentiment Tracking

Post of the Month

Savvy Investor – Q4 2021 Investment Content Quarterly

Savvy Investor’s latest Investment Content Quarterly (ICQ) for Q4 2021, provides unique insights and market intelligence viewpoints, derived from our own data and observations. Designed to help investment marketers better understand content trends and assist them in developing their content strategy, this report includes a list of the Top 100 white papers from the Savvy Investor platform and granular analysis of views and topic popularity. Download here


Marketing Week – If you build a brand without considering its use you’re wasting your time

Borrowing from philosopher Ludwig Wittgenstein, brands should not be defined by what they are, but how they are used. Trying to inject a profound meaning into brand is merely an exercise in ineffective positioning. Read more

White Marble Consulting – Nine investment marketing trends to watch in 2022

The investment management industry is facing significant change on a number of fronts. Similarly, investment management marketers must adapt to ensure their brands can remain competitive. Our team looks at the nine biggest trends that will shape asset and wealth managers’ marketing over the coming year. Read more

ProFundCom – The best channel for Fund Managers in 2022

So you start your marketing campaign and sit back and wait for the funds to roll in. Because that will really work!! Inbound marketing is not easy and just because you have spent time and money on a new website and re-branding means that there is a long wait before that takes grip in the investors’ minds. Read more



The ProFundCom Digital Marketing Benchmark provides real-time access to all of ProFundCom’s digital marketing data from over the last 15 years, giving users the ability to compare how their marketing campaigns are performing versus sector peers. Further detail of how other organisations are carrying out similar processes and the associated results are also available. The anonymised data is over 10 terabytes in size (which interestingly is the amount of data produced by the Hubble Space Telescope per year!) and will be split into different industry sectors as well as AuM. Access ProFundCom Benchmarking here

Market Sentiment

The chart below shows the sentiment across the main financial sectors in November 2021.


For more details on this month’s market sentiment click here

ProFundCom Whitepapers

ProFundCom Free Tools

As a fund marketer, testing your email marketing campaigns on different devices and email clients is one of the most important tasks. Couple that with compliance, avoiding the JUNK folder, and avoiding getting added to blacklists. What most fund marketers have found is that generic mailing platforms just don’t have that ability. Whilst ProFundCom has this built into our platform, we have made this available as a free service if you are a financial marketer. If you provide us with the HTML in the form below we will run the following tests on the email

Instant Previews – Instantly see how your email will appear on over 70 different email clients
Instant Blacklist Report – See whether your sending address is blacklisted on popular domain blacklists
Instant SPAM Check – Rate how likely your email will end up in Junk folders
Instant Compliance – Compare your email’s content against compliance heuristics

If you want to find out how ProFundCom can help you use digital marketing to raise assets schedule a demo here

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