Which Analytics Help Fund Marketers Raise AuM?
Everything we’ve looked at in this course – and everything we do at ProFundCom – comes down to one thing: […]
How To Use Digital Marketing To Find New Investors – Part Five
This is the fifth and final piece in a series of articles about how you can use digital marketing to […]
ProFundCom Report – Six Secrets of Creating & Distributing Great Fund Content
We’re drowning in a sea of information. After only a few seconds of scrolling through news apps or staring at […]
ProFundCom Product & Service Notification 29th October 2023
As a user of the ProFundCom platform, we want to notify you that there have been some changes to the […]
Digital Marketing Metrics & KPIs For Fund Marketing Teams
Digital marketing KPIs are qualitative and quantitative values that a fund marketing team uses to track whether or not they […]
What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in October 2023?
The chart below shows the sentiment across the main financial sectors in August 2023. Sentiment Tracking from the last 18 months […]
The Month in Digital Marketing for Finance – October 2023
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
How Account-Based Marketing Aligns Sales and Marketing Teams
Fans of Mad Men will be aware of the collective sales and marketing process: creatives and account executives trying to […]
REPLAY::Successful Digital Marketing Campaigns in Finance
REPLAY::Successful Digital Marketing Campaigns in Finance In recent years, digital marketing in the fund sector has seen a remarkable transformation. […]
What Engagements Should A Fund Marketer Be Tracking?
We’ve established that your fund marketing efforts are all aimed at producing engagement data. But what types of engagement data […]
The Lastest Problem With Gmail – Pull Through Text and Images
Gmail was messing with the pull-through text. Gmail runs everything through a preprocessor before it displays it, which renames all […]
How To Use Digital Marketing To Find New Investors – Part Four
This is the fourth in a series of articles about how to use digital marketing to find new investors. In […]
Why Having noreply In Your Emails Is A Bad Idea
This is one of the things that drives me to freaking insanity; when I hit reply from on an email […]
What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in September 2023?
The chart below shows the sentiment across the main financial sectors in August 2023. Sentiment Tracking from the last 18 months […]
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