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The Month in Digital Marketing for Finance – February 2024
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
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5 Considerations For Advisers: SEC’s ‘Marketing Rule’
Advertising performance makes up the bread and butter for fund marketers. However, US-based investment advisers should double check strict requirements […]
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Advisers Take Action: Complying with the SEC’s ‘New Rules’
US investment professionals, be aware: the SEC’s ‘New Rules’ are in full force that can affect your investor communications. Introduced […]
Blog / Company News / Product
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The ProFundCom AI Roadmap
For fund managers, AI in marketing automation unlocks crucial advantages. This includes hyper-personalization, which reaches ideal investors, optimizes campaigns in […]
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The Importance Of Email Templates For Branded Fund Content
Despite the influx of all new digital marketing channels, most investors wouldn’t choose to find funds by flicking through a […]
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The Month in Digital Marketing for Finance – January 2024
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
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10 Challenges Facing Fund Marketers in 2024
Here are just some of the significant challenges facing fund marketers today. Cutting through the Noise: The financial landscape is saturated […]
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How Funds Can Develop ABM With User Identification
You don’t have to be a super sleuth these days to identify investors keen on your products. Technology has done […]
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Six Simple Hacks For Creating And Sharing Fund Content
Marketing finds itself as the middleman. It’s not only tough to find new investors by creating and sharing great content, […]
Blog / Sentiment
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What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in December 2023?
The chart below shows the sentiment across the main financial sectors in December 2023. Sentiment Tracking from the last 24 […]
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The Month in Digital Marketing for Finance – December 2023
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
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How to Achieve Omnichannel Marketing in an ABM Strategy
The thought of an account based marketing strategy may be scary to some funds. Sales teams may think that selecting […]
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Ways To Hone Omnichannel Marketing To Suit New Investor Journeys
In this digital age, it’s not so easy to meet up with an investor over a coffee. That hasn’t gone […]
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How To Craft The Perfect Content Marketing Plan For Fund Managers
Fund marketers everywhere see a marketing plan as a repeated failure. They keep an eye on it for 2 months, […]