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The Month in Digital Marketing for Finance – February 2025
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
Blog / Knowledge
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The Rising Threat of Bad Bot Traffic in Fund Marketing and Hedge Funds
The digital landscape has become an essential battleground for hedge funds and asset managers looking to attract and retain investors. […]
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Demand Generation vs. Brand Awareness: A Fund Manager’s Perspective
Brand awareness and demand generation are not one and the same. They should not be pitted as a ‘this works […]
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10 Tips to Establish Branded Fund Content Across the Globe
Digital marketing has made the world feel a little smaller – and that’s a very good thing for fund marketers. Back […]
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The Month in Digital Marketing for Finance – January 2025
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
Blog / Content / Knowledge
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How to Effectively Re-Engage an Unresponsive Audience
When dealing with disengaged contacts as a fund marketer, the right email campaigns can re-ignite interest, build relationships, and ultimately […]
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Four Useful Ways to Qualify Prospects Using Digital Marketing
Knowing which prospective customers will break through to fully-fledged investors is a fickle matter. At least, it was, without the […]
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Why Brand Awareness is So Important for Fund Managers
At face value, fund marketing is all about promoting and offering investment products to budding investors. But any fund marketer […]
Blog / Company News
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The ProFundCom’s Youtube Channel With a Focus on Investor Engagement and Communication
ProFundCom’s YouTube channel, @profundcom814, is a valuable resource for professionals in the financial sector seeking to enhance their digital marketing […]
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How Mixing Traditional and Digital Marketing Methods Can Nurture Initial Meetings
Many people working in the financial system begrudge the downfall of the face-to-face meeting. It feels strange to admit, as […]
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The Month in Digital Marketing for Finance – December 2024
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
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Fighting the Good Fight: Understanding Sophisticated Bots in Fund Marketing
Maintaining a popular presence on the internet is crucial to boost engagement with investors. It’s an essential playground for digital […]
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Tried and Tested Strategies for Generating High-quality Leads
‘Hot lead’ is a phrase that sets sales team tails wagging. The practice of searching for, nurturing and converting them […]
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Four Ways for Fund Marketers to Prove Digital ROI
If there’s a bottom line at every workplace, it’s that profit keeps the wheels turning, or even helps to rocket […]