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Blog / Sentiment
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What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in December 2023?
The chart below shows the sentiment across the main financial sectors in December 2023. Sentiment Tracking from the last 24 […]
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The Month in Digital Marketing for Finance – December 2023
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
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How to Achieve Omnichannel Marketing in an ABM Strategy
The thought of an account based marketing strategy may be scary to some funds. Sales teams may think that selecting […]
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Ways To Hone Omnichannel Marketing To Suit New Investor Journeys
In this digital age, it’s not so easy to meet up with an investor over a coffee. That hasn’t gone […]
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How To Craft The Perfect Content Marketing Plan For Fund Managers
Fund marketers everywhere see a marketing plan as a repeated failure. They keep an eye on it for 2 months, […]
Blog / Sentiment
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What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in November 2023?
The chart below shows the sentiment across the main financial sectors in August 2023. Sentiment Tracking from the last 18 months […]
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The Month in Digital Marketing for Finance – November 2023
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
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What is the anti-CRM movement
In the bustling world of customer relationship management (CRM), a new approach is emerging—the anti-CRM. This unconventional strategy challenges the […]
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Five Tips to Build Successful ABM Campaigns for Funds
All good things come from a solid, upfront plan. The art of account-based marketing is no different as it combines […]
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Which Analytics Help Fund Marketers Raise AuM?
Everything we’ve looked at in this course – and everything we do at ProFundCom – comes down to one thing: […]
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How To Use Digital Marketing To Find New Investors – Part Five
This is the fifth and final piece in a series of articles about how you can use digital marketing to […]
Blog / Sentiment
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What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in October 2023?
The chart below shows the sentiment across the main financial sectors in August 2023. Sentiment Tracking from the last 18 months […]
Blog
READ NOW
The Month in Digital Marketing for Finance – October 2023
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
Blog
READ NOW
How Account-Based Marketing Aligns Sales and Marketing Teams
Fans of Mad Men will be aware of the collective sales and marketing process: creatives and account executives trying to […]