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Knowledge
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Zoom Automations For Fund Marketing
With Webinars and Zoom/ Teams calls now part of the marketing mix, there is a new need to capture this […]
Knowledge
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Bot Traffic and Musk
One of the industry’s dark secrets is how much fake or bot traffic exists. With companies selling advertising based on […]
Blog / Knowledge
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How to Turn Your Website Into A Lead Generation Machine
Your website is vital, as it’s where the majority of people will have their first meaningful interaction with your brand. […]
Analytics / Knowledge
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The Basics Of Digital Marketing Analytics
Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. Marketing […]
Content / Knowledge
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ProFundCom Guide To Effective Blog Marketing
Blogging can be good for business. Since the advent of the internet, many businesses have boosted sales, conversions and brand […]
Email Templates / Knowledge
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The Best Email To Attract Engagement
An email template that had been mistakenly sent out by Amazon. Although the full story behind the error is not […]
Content / Knowledge
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The Two Unknown SPAM Issues In Emails – Punctuation and Mixed Content
Mail Servers and Firewalls are all built not to let you know the reason that your emails are being blocked. […]
Email Delivery / Email Templates / Knowledge
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Image Density In Emails – And Why It Matters
Image density definitely affects the delivery of emails. If there is more imagery than text in your emails, it will […]
Content / Knowledge
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The Best Way To Select Keywords For SEO
SEO is a difficult art to attract visitors to your site. But done correctly it adds significantly to the inbound […]
Analytics / Blog / Knowledge
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What Is The Best Channel For Fund Marketing ?
So you start your marketing campaign and sit back and wait for the funds to roll in. Because that will […]
Email Templates / Knowledge
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The Best Colour Combinations For Email Templates
One of the questions we get from a lot of marketers that work in fund management is how to improve […]
Knowledge
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Checklist: Questions to Ask Yourself When Choosing a Marketing Automation Tool For Your Fund Marketing
Will we be able to measure the performance of marketing activities and how it affects AuM? The first thing to […]
Email Templates / Knowledge
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How To Preserve Email Formatting on Forwarded Emails
Forwarding emails from within an email client like Microsoft Outlook or Apple Mail will generally always result in formatting changes. […]
Email Templates / Knowledge
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What Every Fund Must Know About Email Marketing
Email marketing is a necessity for any fund, as email is consistently chosen as the no.1 preference for receiving information. […]