Knowledge

Email Delivery / Knowledge

Outlook Emails Being Delivered But Not My Email Blast

There can be the case where an Outlook message is delivered, but an email may be filtered out if it […]

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Email Templates / Knowledge

Three Best Design Tips For Great Email Templates

Everybody seems to be an expert on email designs. But they are not. In the 20 years that we have […]

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Knowledge

Investor Portal Integration For Fund Managers

More and more managers are building out investor portals. However, the data generated by these portals are not being harvested […]

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Knowledge

Zoom Automations For Fund Marketing

With Webinars and Zoom/ Teams calls now part of the marketing mix, there is a new need to capture this […]

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Knowledge

Bot Traffic and Musk

One of the industry’s dark secrets is how much fake or bot traffic exists. With companies selling advertising based on […]

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Blog / Knowledge

How to Turn Your Website Into A Lead Generation Machine

Your website is vital, as it’s where the majority of people will have their first meaningful interaction with your brand. […]

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Analytics / Knowledge

The Basics Of Digital Marketing Analytics

Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. Marketing […]

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Content / Knowledge

ProFundCom Guide To Effective Blog Marketing

Blogging can be good for business. Since the advent of the internet, many businesses have boosted sales, conversions and brand […]

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Email Templates / Knowledge

The Best Email To Attract Engagement

An email template that had been mistakenly sent out by Amazon. Although the full story behind the error is not […]

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Content / Knowledge

The Two Unknown SPAM Issues In Emails – Punctuation and Mixed Content

Mail Servers and Firewalls are all built not to let you know the reason that your emails are being blocked. […]

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Email Delivery / Email Templates / Knowledge

Image Density In Emails – And Why It Matters

Image density definitely affects the delivery of emails. If there is more imagery than text in your emails, it will […]

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Content / Knowledge

The Best Way To Select Keywords For SEO

SEO is a difficult art to attract visitors to your site. But done correctly it adds significantly to the inbound […]

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Analytics / Blog / Knowledge

What Is The Best Channel For Fund Marketing ?

So you start your marketing campaign and sit back and wait for the funds to roll in. Because that will […]

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Email Templates / Knowledge

The Best Colour Combinations For Email Templates

One of the questions we get from a lot of marketers that work in fund management is how to improve […]

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Knowledge

Checklist: Questions to Ask Yourself When Choosing a Marketing Automation Tool For Your Fund Marketing

Will we be able to measure the performance of marketing activities and how it affects AuM? The first thing to […]

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Email Templates / Knowledge

How To Preserve Email Formatting on Forwarded Emails

Forwarding emails from within an email client like Microsoft Outlook or Apple Mail will generally always result in formatting changes. […]

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