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Analytics / Knowledge
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The 5 Most Important Trends To Measure In Your Fund Marketing
Data analytics in marketing is important because it helps the marketing team optimise their performance. Implementing analytics into the marketing […]
Email Delivery / Knowledge
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Outlook Emails Being Delivered But Not My Email Blast
There can be the case where an Outlook message is delivered, but an email may be filtered out if it […]
Email Templates / Knowledge
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Three Best Design Tips For Great Email Templates
Everybody seems to be an expert on email designs. But they are not. In the 20 years that we have […]
Knowledge
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Investor Portal Integration For Fund Managers
More and more managers are building out investor portals. However, the data generated by these portals are not being harvested […]
Knowledge
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Zoom Automations For Fund Marketing
With Webinars and Zoom/ Teams calls now part of the marketing mix, there is a new need to capture this […]
Knowledge
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Bot Traffic and Musk
One of the industry’s dark secrets is how much fake or bot traffic exists. With companies selling advertising based on […]
Blog / Knowledge
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How to Turn Your Website Into A Lead Generation Machine
Your website is vital, as it’s where the majority of people will have their first meaningful interaction with your brand. […]
Analytics / Knowledge
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The Basics Of Digital Marketing Analytics
Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. Marketing […]
Content / Knowledge
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ProFundCom Guide To Effective Blog Marketing
Blogging can be good for business. Since the advent of the internet, many businesses have boosted sales, conversions and brand […]
Email Templates / Knowledge
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The Best Email To Attract Engagement
An email template that had been mistakenly sent out by Amazon. Although the full story behind the error is not […]
Content / Knowledge
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The Two Unknown SPAM Issues In Emails – Punctuation and Mixed Content
Mail Servers and Firewalls are all built not to let you know the reason that your emails are being blocked. […]
Email Delivery / Email Templates / Knowledge
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Image Density In Emails – And Why It Matters
Image density definitely affects the delivery of emails. If there is more imagery than text in your emails, it will […]
Content / Knowledge
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The Best Way To Select Keywords For SEO
SEO is a difficult art to attract visitors to your site. But done correctly it adds significantly to the inbound […]
Analytics / Blog / Knowledge
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What Is The Best Channel For Fund Marketing ?
So you start your marketing campaign and sit back and wait for the funds to roll in. Because that will […]