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Content / Knowledge
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Creating Engaging Content For Your Marketing Automation Campaigns
Creating engaging content about your fund can be achieved through several strategies. Here are a few ideas: Use storytelling: People […]
Content / Email Templates / Knowledge
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How Do I Write An Email To An Investor About Bad News
When writing an email to an investor about bad news, it’s essential to be transparent and honest while providing context […]
Knowledge
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Long Form Emails Or Short Form Emails – Which Work?
Your prospects’ attention spans are getting shorter, and decision-makers are not getting less busy. The natural response is to keep […]
Email Templates / Knowledge
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Creating An Outlook Email In A Bulk Email Template
It is self-evident when an email has come from a bulk email tool or a marketing automation system. Over-designed emails […]
Blog / Content / Knowledge
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Has Microsoft Outlook Beaten Google Mail – Looks Like It Has
Gmail’s popularity is falling off a cliff. In September of 2021, they controlled 35 25% of the market. But by […]
Knowledge
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Top Marketing Automation Mistakes That Fund Marketing Teams Make
Most marketers surveyed say they use automation in their marketing role, but they need to address the following first. Dirty […]
Content / Email Templates / Knowledge
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Using Inclusive Language In Marketing Content
Marketers are trendsetters with the platforms and channels that they use. As the world becomes more diverse there is now […]
Email Delivery / Email Templates / Knowledge
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How to Make Images in Emails Load Automatically
Images from bulk email tools are barred for very good reasons. The reason why images are not initially loaded is […]
Email Templates / Knowledge
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Litmus Guide For Bullet Points in Emails
Are HTML bullet points useful in emails? Bullet points in plain text emails are an incredibly useful tool for content hierarchy. They […]
Content / Knowledge
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What Should You Next Post – When You Have A Brain Freeze or Writers Block
What should you post next? Are you staring at an empty screen trying to find inspiration for your next LinkedIn […]
Content / Knowledge
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What is Brand Awareness and Why is it Important for Fund Managers
Brand awareness represents how familiar your target investor is with your firm, fund or brand. It also means how well […]
Analytics / Knowledge
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The 5 Most Important Trends To Measure In Your Fund Marketing
Data analytics in marketing is important because it helps the marketing team optimise their performance. Implementing analytics into the marketing […]
Email Delivery / Knowledge
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Outlook Emails Being Delivered But Not My Email Blast
There can be the case where an Outlook message is delivered, but an email may be filtered out if it […]
Email Templates / Knowledge
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Three Best Design Tips For Great Email Templates
Everybody seems to be an expert on email designs. But they are not. In the 20 years that we have […]