Published: 23 October, 2021

How To Preserve Email Formatting on Forwarded Emails

Forwarding emails from within an email client like Microsoft Outlook or Apple Mail will generally always result in formatting changes.

Forwarding an email causes the HTML code to be partially rewritten by the email program doing the forwarding as well as adding a section on where the email originated from. Forwarding emails will always result in sporadic changes, since forwarding an email causes its code to be partially rewritten by the email program doing the forwarding. This is unfortunately standard practice in the industry, and is not something we can control since it’s being forced upon the emails by the forwarding email program(s).

This has been exacerbated by emails that have been generated to look well-formatted on mobile devices and unfortunately, with so many email clients out there this is far from being standardised.

There are some techniques that do seem to work for us and we have listed below:

  1. Do not use a drag and drop editor
  2. Use pure HTML with inline styling
  3. For formatting use tables
  4. Do not use media queries
  5. Avoid CSS where possible

The results will all be about design compromise and the balance between how an email will look on a desktop and how it renders on a mobile device.

You can take an email and use ProFundCom’s free testing tools to test the formatting of the emails on different devices here, where you can check for Design – Delivery – Compliance – Blacklists.

And if you’re using the ProFundCom platform, we have a solution for you. We have a “Forward to a Friend” option.  It is a built in function that will send an actual email to the addresses provided coming from the same place the original email came from. This can be implemented seamlessly design wise. And add a feature of interaction within your email.

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