Published: 9 January, 2022

The Best Way To Select Keywords For SEO

SEO is a difficult art to attract visitors to your site.

But done correctly it adds significantly to the inbound marketing effort as well as brand exposure for fund managers.

The image below from us has been widely shared on social media about how SEO for fund managers is the hardest and takes the longest amount of time to get results from.

Inbound Marketing Is Hard and Takes Time

It does not mean that we ignore it and just leave it to the forces of nature. But rather it needs to be built out using discipline and some specific tools. Here are the three best tools that we at ProFundCom use to get top ranking on Google.

Answer The Public

Answer The Public allows you to easily find topics to write about for your blog and related marketing material. This allows fund marketers to create content around specific keywords to better rank online. Answer The Public is great for finding opportunities for interesting subtopics around your regular fund marketing topics and it is one of the most efficient ways to come up with SEO friendly topics for websites.

Moz Pro

SEO software Moz Pro keeps is one of (if not) the best SEO tools that specialists actually use. Moz was always up to date despite Google’s regular and infuriating algorithm changes aka Google Panda . Whether you’re looking for keyword recommendations or a site crawl, Moz is a full-service powerhouse. You can get great insights into how your website is performing but also how to improve it. One of the most essential features is the MozBar toolbar enables you to see your website’s metrics while browsing.


It is very hard to complete with keywords that are very popular like “long-only strategy” however there is a cunning way around this – long-tail keywords. Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they are more than just curious. Most long-tail keywords have lower search volume and are a little bit counter-intuitive but they can be hugely valuable if you know how to use them. An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition. We use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). The Rank Tracker tool helps you easily determine your ranking while tracking your improvement. This tool will also give you a number of new keyword ideas to help you rank your website even higher on the various search engines.


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