Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal.
Marketing analytics consists of processes and technologies that provide marketers with the tools to
identify trends
patterns over time
make data-driven decisions.
evaluate the success
value of their marketing initiatives
Marketing analytics is the study of data garnered through marketing campaigns in order to discern patterns between such things as how a campaign contributed to conversions, consumer behaviour, regional preferences, creative preferences and much more.
Here are the top 10 metrics and KPIs for data-driven digital marketers:
