The Basics Of Digital Marketing Analytics

Published: 9 April, 2022

Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal.

Marketing analytics consists of processes and technologies that provide marketers with the tools to

  • identify trends
  • patterns over time
  • make data-driven decisions.
  • evaluate the success
  • value of their marketing initiatives

Marketing analytics is the study of data garnered through marketing campaigns in order to discern patterns between such things as how a campaign contributed to conversions, consumer behaviour, regional preferences, creative preferences and much more.

Here are the top 10 metrics and KPIs for data-driven digital marketers:

  • Web Traffic Sources
  • Leads
  • Page Views
  • Click-Through Rate
  • Customer Acquisition Cost
  • Customer Lifetime Value
  • Cost per Lead
  • Returning Visitors
  • Conversion Rate
  • Goal Completion Rate

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