2020 was, of course, the year of COVID-19.
In the future, it will be one of those years that always has an image attached. Just as 1914 brings to mind soldiers in trenches, and 1989 the Berlin Wall being smashed to bits, 2020 will be synonymous with empty streets and packed intensive care wards.
It has changed the world.
And in our corner of that world, it blasted everyone – whether they liked it or not – into the digital marketing sphere. Anyone still labouring under the misapprehension that digital marketing was an option or something they could put off, had a rude awakening last year. Things changed almost overnight and suddenly the fund marketing sector was governed by a different dynamic. The days of business lunches, face to face meetings, and deals being sealed in corporate boxes were gone.
Of course, the move to digital has been going on for years. But the pandemic turbocharged that process and now everybody is aware that digitisation is no longer an option, it’s a necessity. So, by 2022 pretty much all firms in this sector – and certainly all our clients – will have completed the move to digital marketing.
If you want to find out how ProFundCom can help you use digital marketing to raise assets schedule a demo here