Artificial intelligence (AI) is everywhere in the modern world. From algorithms that predict what we want to watch on television, to driverless transport systems – and much more in between – AI is reaching far and wide.
And the world of fund marketing is no exception. AI is having a huge effect in this sector, which is largely due to its ability to handle huge amounts of customer data. AI has the ability to take this torrent of data, analyse it and produce useful information that, when acted upon, can be used to boost sales and profits.