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Now that every platform has gone digital, grappling with how best to use them (and what to do differently from […]

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

This article outlines a comprehensive go-to-market strategy for a new fund launch. It details the target audience, key messaging, marketing […]

A digital marketing campaign is like a candy trail, where every piece of content follows from the last on the […]

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

Outlining the benefits of AI is one thing. Integrating the tech helper as an extra puzzle piece for your fund […]

You may house the greatest fund analysis content on the market, but it’s no good hiding it in a broom […]

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

Advertising performance makes up the bread and butter for fund marketers. However, US-based investment advisers should double check strict requirements […]

US investment professionals, be aware: the SEC’s ‘New Rules’ are in full force that can affect your investor communications. Introduced […]

Despite the influx of all new digital marketing channels, most investors wouldn’t choose to find funds by flicking through a […]

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

Here are just some of the significant challenges facing fund marketers today. Cutting through the Noise: The financial landscape is saturated […]

You don’t have to be a super sleuth these days to identify investors keen on your products. Technology has done […]

Marketing finds itself as the middleman. It’s not only tough to find new investors by creating and sharing great content, […]