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What is the anti-CRM movement
In the bustling world of customer relationship management (CRM), a new approach is emerging—the anti-CRM. This unconventional strategy challenges the […]
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Five Tips to Build Successful ABM Campaigns for Funds
All good things come from a solid, upfront plan. The art of account-based marketing is no different as it combines […]
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Which Analytics Help Fund Marketers Raise AuM?
Everything we’ve looked at in this course – and everything we do at ProFundCom – comes down to one thing: […]
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How To Use Digital Marketing To Find New Investors – Part Five
This is the fifth and final piece in a series of articles about how you can use digital marketing to […]
Blog / Sentiment
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What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in October 2023?
The chart below shows the sentiment across the main financial sectors in August 2023. Sentiment Tracking from the last 18 months […]
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The Month in Digital Marketing for Finance – October 2023
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
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How Account-Based Marketing Aligns Sales and Marketing Teams
Fans of Mad Men will be aware of the collective sales and marketing process: creatives and account executives trying to […]
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What Engagements Should A Fund Marketer Be Tracking?
We’ve established that your fund marketing efforts are all aimed at producing engagement data. But what types of engagement data […]
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How To Use Digital Marketing To Find New Investors – Part Four
This is the fourth in a series of articles about how to use digital marketing to find new investors. In […]
Blog / Sentiment
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What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in September 2023?
The chart below shows the sentiment across the main financial sectors in August 2023. Sentiment Tracking from the last 18 months […]
Blog
READ NOW
The Month in Digital Marketing for Finance – September 2023
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
Blog
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Digital Marketing For Fund Managers – Starts Here
Everybody is using digital marketing these days in the asset management sector. But not everybody is using it effectively. Sure, […]
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Why Is Account Based Marketing Important For Fund Managers
ProFundCom has released a brand new app that provides Account Based Marketing for Fund Managers. Account-based marketing (ABM) can be […]
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How To Build A Demand Generation Machine For Fund Marketing
To succeed in fund marketing, you need a system that creates leads all the time – not just on an […]