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Is It Important To Illustrate By Example In Fund Marketing?

Published: 27 November, 2019

Illustrating by example is vital in marketing – as showing how good a product or service is – rather than just waffling on about it, will always persuade more people to buy. And this is just as important in the fund sector as any other, as people want to be confident their investment is safe and will grow.

So, illustrating by example should be a central tenet of your fund marketing. You can do this in a number of ways – through content that talks about what you do and how it helps your investors, testimonials where your clients say how you helped them, relevant awards you’ve won, or by highlighting statistics, results and trends that back up your claims.

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