Blog

The Month in Digital Marketing for Finance – January 2020

Published: 2 January, 2020

The ProFundCom team have curated the best events, opinions, insights and resources relating to digital marketing from the previous month as well as looking forwards to the month ahead. The team not only look to bring you the best articles for investment managers and hedge funds but also articles, in general, that marketers find useful.

Upcoming Events

Artificial Intelligence in Financial Services 2020

4th February-5th February, 2020, London – Over the course of 2 days, over 100 senior executives from leading financial institutions will gather to discuss current AI success, how you can leverage new tools, and when and where to use them for best effect. Register here

Digital Marketing Summit

February 13, 2020,London – There are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. What was worked for you in a previous year may not work this year as new trends continuously keep on emerging. Register here

Trust in Financial Institutions

January 15, 2020, London – The breakdown in trust following the crash has been followed by a period of institutions endeavouring to regain public trust, but at the same time, new entrants, unencumbered by legacy, have entered the market and built strong followings. What will the future hold? Register here

Features

Which Asset Managers Will Be The Winners And Losers In The Machine Learning Age?

Many asset managers are now investing in machine learning (ML) technology. And with good reason, as ML is a valuable weapon in the battle to raise investment and make profitable decisions. But ML is extremely complex technology and – if it isn’t used correctly – can do more harm than good. So, who are the winners and losers in the asset management space when it comes to ML? Read more

Opinion

Dave Chaffey – What’s new? What’s next? 6 essential marketing trends for 2020

Well, we’ve nearly made it! For years I’ve been looking to the future, predicting how innovations in digital media, platforms and technology will shape marketing in 2020. The cutting edge examples certainly show the exciting opportunities available – there is almost too much choice. Read more

MarketingWeek – Measure as you go, not at the end

Marketers need to make sure they have set aside enough money to provide the evidence and insight they need to deliver impactful campaigns confidently and consistently. Read more

Resource

ProFundCom White Paper: Five New Marketing Trends That Will Help You Boost AuM in 2020

In fund marketing, it is all too easy to become wrapped up in the day to day business of the department – getting content and campaigns out there so they are in front of prospects and clients and ensuring your funds and your firm are well presented, so that you drive sales.
And this, of course, is vital as the ultimate role of any marketing department in any sector is to make sales. But being consumed by the immediacy of this has its dangers, as it can lead you to neglect to plan for the future. And, in turn, that can leave you exposed when your current marketing strategies become outdated and fail to drive sales as well as they used to. Download whitepaper here

What will Europe’s e-privacy regulation mean for your business?

The ePrivacy Regulation, an elaboration of the GDPR, has been moving closer to adoption; beyond preparing for compliance, smart companies can find business advantages Download whitepaper here

If you want to find out how ProFundCom can help you use digital marketing to raise assets schedule a demo here

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