The hugely successful John Lewis Christmas TV ads are a real event – something that is increasingly rare in these days of on-demand entertainment. And, in fund marketing terms, you can replicate this success by looking to do something at a set time each year that is both memorable and valuable.
This could be an event, for example, or it could be something you give away to your email list or website visitors. But it must be something that people both value and which they are expecting, which creates interest in your firm and encourages investor engagement. Of course this doesn’t have to be at Christmas (in fact, Christmas marketing is a bad idea for pretty much any sector except retail), but keeping it on a set date will encourage anticipation.
If you want to find out how ProFundCom can help you use digital marketing to raise assets schedule a demo here