What Can The John Lewis Christmas Ads Teach You About Fund Marketing

Published: 7 December, 2019

The hugely successful John Lewis Christmas TV ads are a real event – something that is increasingly rare in these days of on-demand entertainment. And, in fund marketing terms, you can replicate this success by looking to do something at a set time each year that is both memorable and valuable.

This could be an event, for example, or it could be something you give away to your email list or website visitors. But it must be something that people both value and which they are expecting, which creates interest in your firm and encourages investor engagement. Of course this doesn’t have to be at Christmas (in fact, Christmas marketing is a bad idea for pretty much any sector except retail), but keeping it on a set date will encourage anticipation.

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