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Knowledge / Marketing Automation
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Inbox Retargeting Methodology For Fund Managers
Inbox retargeting for fund managers is a digital marketing strategy that leverages email marketing to target potential investors who have […]
Email Delivery / Knowledge
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Email Phishing Avoidance For Fund Managers
Email phishing poses a significant threat to fund managers for several reasons: Financial Losses: Direct Theft: Phishing emails can trick fund […]
Knowledge
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Why Can You Not Add Forms to Emails
There are several reasons why forms are generally not allowed or recommended in emails: Security Risks: Phishing and Malware: Forms embedded […]
Content / Email Delivery / Knowledge
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The ‘Outlook Lines’ bug
Occasionally, you may notice your template has thin 1-pixel horizontal lines through it. This is due to a known bug […]
Content / Knowledge
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How to Increase Subscribers for Your Fund Newsletter
Attracting and retaining subscribers for your fund newsletter requires a strategic approach that combines valuable content, effective promotion, and a […]
Content / Email Delivery / Knowledge
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Mass Unintentional Unsubscribes from Mailing Lists
Many email automation platform users have seen mass unsubscribes with an odd behaviour pattern when sending out emails. This is […]
Analytics / Knowledge
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Digital Marketing Metrics & KPIs For Fund Marketing Teams
Digital marketing KPIs are qualitative and quantitative values that a fund marketing team uses to track whether or not they […]
Email Templates / Knowledge
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The Lastest Problem With Gmail – Pull Through Text and Images
Gmail was messing with the pull-through text. Gmail runs everything through a preprocessor before it displays it, which renames all […]
Email Templates / Knowledge
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Why Having noreply In Your Emails Is A Bad Idea
This is one of the things that drives me to freaking insanity; when I hit reply from on an email […]
Email Delivery / Knowledge
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Managing Soft Bounces In Email Marketing
Managing soft bounces in email marketing is crucial for several reasons: Maintaining Sender Reputation: Internet service providers (ISPs) and email […]
Analytics / Blog / Knowledge
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Analytical Skills For Fund Marketers
The three secrets I’m going to reveal to you in this paper are the key to using your marketing efforts […]
Content / Knowledge
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A Simple LinkedIn Strategy For Fund Managers
Here are a few examples of how to increase engagement on LinkedIn. If possible, you want to aim for 2x […]
Knowledge
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What should I do if my email is hacked?
If you are working in finance, you are being targeted by increasingly sophisticated criminals to access your data. Email hacks […]
Blog / Email Templates / Knowledge
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The Best Library of Email Templates For Fund and Financial Services Marketers
There are a lot of email templates that need to be built and every manager has their own ideas. Drawing […]