The Rising Threat of Bad Bot Traffic in Fund Marketing and Hedge Funds
The digital landscape has become an essential battleground for hedge funds and asset managers looking to attract and retain investors. […]
Demand Generation vs. Brand Awareness: A Fund Manager’s Perspective
Brand awareness and demand generation are not one and the same. They should not be pitted as a ‘this works […]
Dakota + ProFundCom::Webinar::Insights on Go-To-Market Strategies
We are delighted to be partnering with Dakota to bring you our latest webinar. Gui Costin, Founder of Dakota, and […]
Apostrophe’s in Email Addresses
A rare but valid question Yes, you can use an apostrophe (‘) in the local part of an email address […]
10 Tips to Establish Branded Fund Content Across the Globe
Digital marketing has made the world feel a little smaller – and that’s a very good thing for fund marketers. Back […]
ProFundCom Product & Service Notification 28th January 2025
As a user of the ProFundCom platform, we want to notify you that it has undergone some changes. We will […]
The Month in Digital Marketing for Finance – January 2025
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
Unlocking Superior Marketing Automation for Fund Managers: Why ProFundCom Outperforms MailChimp, Constant Contact, Pardot, and Marketo
Executive Summary The financial services industry requires specialized tools to maximize engagement, compliance, and performance in marketing. Generic marketing automation […]
How to Effectively Re-Engage an Unresponsive Audience
When dealing with disengaged contacts as a fund marketer, the right email campaigns can re-ignite interest, build relationships, and ultimately […]
Understanding DMARC and the Consequences of Its Failure
In today’s interconnected world, email is a crucial channel for business communication. However, with the rise of phishing attacks, email […]
Four Useful Ways to Qualify Prospects Using Digital Marketing
Knowing which prospective customers will break through to fully-fledged investors is a fickle matter. At least, it was, without the […]
Why Brand Awareness is So Important for Fund Managers
At face value, fund marketing is all about promoting and offering investment products to budding investors. But any fund marketer […]
The ProFundCom’s Youtube Channel With a Focus on Investor Engagement and Communication
ProFundCom’s YouTube channel, @profundcom814, is a valuable resource for professionals in the financial sector seeking to enhance their digital marketing […]
How Mixing Traditional and Digital Marketing Methods Can Nurture Initial Meetings
Many people working in the financial system begrudge the downfall of the face-to-face meeting. It feels strange to admit, as […]
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