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Blog

The Month in Digital Marketing for Finance – December 2024

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

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Reports / White Papers

ProFundCom Report – Digital Marketing Review of Top 100 Hedge Funds 2025

Our Hedge Fund Report returns for its third year, finding that there’s still plenty of digital marketing opportunities funds should […]

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Blog

Fighting the Good Fight: Understanding Sophisticated Bots in Fund Marketing

Maintaining a popular presence on the internet is crucial to boost engagement with investors. It’s an essential playground for digital […]

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Blog

Tried and Tested Strategies for Generating High-quality Leads

‘Hot lead’ is a phrase that sets sales team tails wagging. The practice of searching for, nurturing and converting them […]

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Blog

Four Ways for Fund Marketers to Prove Digital ROI

If there’s a bottom line at every workplace, it’s that profit keeps the wheels turning, or even helps to rocket […]

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Analytics / Knowledge

Why Bot Traffic Exists: The Good, The Bad, and The Ugly

Why Bot Traffic Exists: The Good, The Bad, and The Ugly In the digital world, bot traffic has become an […]

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Email Delivery / Knowledge

Avoid the Dreaded Blacklist with Email Deliverability Etiquette

Reputation can be everything. Maintaining a good look builds esteem in the fund world, while a poor show can direct […]

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Product

ProFundCom Product & Service Notification 28th November 2024

As a user of the ProFundCom platform, we want to notify you that it has undergone some changes. We will […]

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Knowledge / Marketing Automation

As a Fund Marketer What is the Difference in Email Marketing and Marketing Automation

As a fund marketer, email marketing and marketing automation are related but distinct strategies. Here’s how they differ: Email Marketing […]

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Blog

The Month in Digital Marketing for Finance – November 2024

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

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Blog

Can Asset Management Regain Its Digital Marketing Appetite?

Digitalisation in the financial industry is still a precarious topic. While it should feel like a given that every firm […]

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Blog

The 6 Essential Stages to Convert Website Visitors Into Valuable Leads

The marketing technology web gets more complex by the day. But for all of the sparkly new channels fund marketers […]

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Reports / White Papers

2025 Fund Marketing Outlook Report

The fund world has spoken. From our survey, see how industry professionals view the effects of digital platforms on common […]

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Product

ProFundCom Product & Service Notification 28th October 2024

As a user of the ProFundCom platform, we want to notify you that it has undergone some changes. We will […]

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Blog

Tips for Staying Competitive in the Game of Raising and Managing AuM

Assets under management (AuM) is a firm’s golden nugget: a small acronym with very big meaning. Not only does it […]

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Blog

The Month in Digital Marketing for Finance – October 2024

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

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