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The ProFundCom Guide To Social And Digital Media Compliance
What is social media and digital media? In terms of compliance that is a difficult question to answer, as regulatory […]
How You Can Use Marketing Psychology To Boost Assets Under Management
The aim of marketing is very simple – it is to persuade your audience to do what you want them […]
Five New Marketing Trends That Will Help You Boost AuM
In fund marketing, it is all too easy to become wrapped up in the day to day business of the […]
How To Use Client Personas To Boost Your Fund Marketing
Companies in all sectors have long used statistical techniques to better understand client behaviour and then tailor their marketing efforts […]
How AI Can Shape The Future Of Your Fund Marketing And Help You Boost AuM
Artificial intelligence (AI) is everywhere in the modern world. From algorithms that predict what we want to watch on television, […]
Four Digital Marketing Trends That Will Help You To Raise Assets
Fund marketing is changing. Thanks to technology, the way firms interact with clients and prospects has altered dramatically. Also, due […]
Four Digital Marketing Trends That Will Help You To Raise Assets
Fund marketing is changing. Thanks to technology, the way firms interact with clients and prospects has altered dramatically. Also, due […]
How To Use Data Analytics To Boost AuM
What does the word ‘data’ mean to you? Perhaps it brings to mind basement rooms, stacked floor to ceiling with […]
Six Great Campaigns That Will Inspire Your Marketing
Marketing is hard work, particularly when you are trying to create a new campaign. A good campaign has the opportunity […]
Four Trends That Will Help Your Digital Marketing in Finance
In today’s highly competitive financial sector, with customers becoming ever-more demanding and savvy – marketing innovation can be vital to […]
ProFundCom Guide to Lead Scoring and Grading for Asset Managers
In the financial sector, marketing is more important and powerful than ever. This is due to the rise of a […]
The ProFundCom Guide to Creating Persuasive Content for Finance Marketing Professionals
Content, as Bill Gates once said, is king. Your product or service can be as good as you like, but […]
Four ways to use Marketing Automation to Boost AuM
You could well be feeling a little bewildered these days as – thanks to the endless innovations of the digital […]
The Five Essentials Of Successful Fund Launch Marketing
Launching a fund is tough. You must assemble a team, keep on the right side of the FCA, deal with […]