White Papers

In the digital age, getting found online is a vital part of any company’s marketing efforts – in any sector. […]

A couple of years ago we wrote a ProFundCom white paper about how some great marketing campaigns from different sectors […]

Your website is the most important marketing platform you have. Anyone who wants more information on your fund or your […]

Thought leadership is something of a buzzword in fund marketing circles at present. It is seen as a way into […]

What is social media and digital media? In terms of compliance that is a difficult question to answer, as regulatory […]

The aim of marketing is very simple – it is to persuade your audience to do what you want them […]

In fund marketing, it is all too easy to become wrapped up in the day to day business of the […]

Companies in all sectors have long used statistical techniques to better understand client behaviour and then tailor their marketing efforts […]

Artificial intelligence (AI) is everywhere in the modern world. From algorithms that predict what we want to watch on television, […]

Fund marketing is changing. Thanks to technology, the way firms interact with clients and prospects has altered dramatically. Also, due […]

Fund marketing is changing. Thanks to technology, the way firms interact with clients and prospects has altered dramatically. Also, due […]

What does the word ‘data’ mean to you? Perhaps it brings to mind basement rooms, stacked floor to ceiling with […]

Marketing is hard work, particularly when you are trying to create a new campaign. A good campaign has the opportunity […]

In today’s highly competitive financial sector, with customers becoming ever-more demanding and savvy – marketing innovation can be vital to […]

In the financial sector, marketing is more important and powerful than ever. This is due to the rise of a […]

Content, as Bill Gates once said, is king. Your product or service can be as good as you like, but […]