White Papers

Blog / White Papers

The ProFundCom Guide To Social And Digital Media Compliance

What is social media and digital media? In terms of compliance that is a difficult question to answer, as regulatory […]

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Blog / White Papers

How You Can Use Marketing Psychology To Boost Assets Under Management

The aim of marketing is very simple – it is to persuade your audience to do what you want them […]

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Blog / White Papers

Five New Marketing Trends That Will Help You Boost AuM

In fund marketing, it is all too easy to become wrapped up in the day to day business of the […]

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Blog / White Papers

How To Use Client Personas To Boost Your Fund Marketing

Companies in all sectors have long used statistical techniques to better understand client behaviour and then tailor their marketing efforts […]

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Blog / White Papers

How AI Can Shape The Future Of Your Fund Marketing And Help You Boost AuM

Artificial intelligence (AI) is everywhere in the modern world. From algorithms that predict what we want to watch on television, […]

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Blog / White Papers

Four Digital Marketing Trends That Will Help You To Raise Assets

Fund marketing is changing. Thanks to technology, the way firms interact with clients and prospects has altered dramatically. Also, due […]

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Blog / White Papers

Four Digital Marketing Trends That Will Help You To Raise Assets

Fund marketing is changing. Thanks to technology, the way firms interact with clients and prospects has altered dramatically. Also, due […]

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Blog / White Papers

How To Use Data Analytics To Boost AuM

What does the word ‘data’ mean to you? Perhaps it brings to mind basement rooms, stacked floor to ceiling with […]

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Blog / White Papers

Six Great Campaigns That Will Inspire Your Marketing

Marketing is hard work, particularly when you are trying to create a new campaign. A good campaign has the opportunity […]

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Blog / White Papers

Four Trends That Will Help Your Digital Marketing in Finance

In today’s highly competitive financial sector, with customers becoming ever-more demanding and savvy – marketing innovation can be vital to […]

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Blog / White Papers

ProFundCom Guide to Lead Scoring and Grading for Asset Managers

In the financial sector, marketing is more important and powerful than ever. This is due to the rise of a […]

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Blog / White Papers

The ProFundCom Guide to Creating Persuasive Content for Finance Marketing Professionals

Content, as Bill Gates once said, is king. Your product or service can be as good as you like, but […]

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Blog / White Papers

Four ways to use Marketing Automation to Boost AuM

You could well be feeling a little bewildered these days as – thanks to the endless innovations of the digital […]

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Blog / White Papers

The Five Essentials Of Successful Fund Launch Marketing

Launching a fund is tough. You must assemble a team, keep on the right side of the FCA, deal with […]

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Blog / White Papers

The Guide To Creating Quality Content in Digital Marketing in Finance

Bill Gates first coined the phrase ‘content is king’. It was the title of a piece published on the Microsoft […]

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Blog / White Papers

Social Media Marketing In The Financial Sector – A Users Guide

Social media seems to be a bit of a problem for those in financial marketing. A recent study revealed that […]

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