Marketing Automation for Backstop CRM
Add investor engagement to your Backstop CRM, and see who is ready to talk.
Built for Capital Raising and IR Teams
ProFundCom connects to Backstop so hedge funds, private equity and real estate managers can run compliant campaigns and see how investors engage, alongside the relationship data already in Backstop.
Campaigns for every investor type
Reach LPs, consultants and allocators with compliance-checked emails on dedicated infrastructure, personalised with Backstop data.
Nurture that supports retention
Automated journeys keep existing investors informed and prospects warm, with alerts when engagement rises or drops away.
Engagement next to the relationship
Email, document, web and social activity on each Backstop contact, filtered for bots, so IR sees the whole picture.
Focus your capital raising
ProFundCom LeadDeck ranks prospects by engagement and flags redemption risk, so your team knows who to call first.
Learn more about the ProFundCom Apps that work together to target investment opportunities.
What our clients say
”It's a close and genuine relationship which you just wouldn't get with a bigger company.“
Victoria Carroll, Marketing Director
”Because they're focused on financial services they understand the name of the game.“
Alison Mitsas-Sims, Marketing Director
”ProFundCom has enabled us to do something unique in hedge fund marketing.“
Daniel Schreck, Partner
