Sales and marketing teams are notorious for not getting on, so these two departments – in any company – are often at loggerheads.
The fund sector is no different. Despite having the same ultimate aim – and a lot of common ground – they tend to work as separate silos within an organisation. And, perhaps because they are working to achieve the same thing, arguments start. Such as who gets credit for a sale, the quality of leads, how leads are distributed etc etc.
These problems tend to occur because both teams are looking at things from a different perspective. While it is the job of the marketing team to sow the seeds of a successful investment, by acquiring and managing leads – it is the job of sales to close on those leads. So, although the outcome – raising assets – is shared, how you get to that point is not.
This is why relations between the two teams are often acrimonious, but this conflict is damaging to the ultimate aim of making sales and boosting AuM.
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