Marketing Automation for Salesforce

There are several marketing automation solutions for Salesforce. They are, however, incredibly generic and, as a result, need significant investment to customise into a solution that gives managers the ability to raise and preserve AuM. At best, it is a solution that sends bulk emails out, and at worst, it is a costly solution that does not integrate with the asset-raising process.

Using a generic solution has its own challenges.

1. Lack of specific functionality: Generic software is designed for use by a wide range of industries and businesses, so it may not have the specific functionality required by fund managers and their marketing teams. This can lead to inefficiencies, additional costs, and workarounds.
2. Inability to scale: Generic software may not be designed to handle the unique needs of a particular industry or business, making it difficult to scale as the AuM grows. This can lead to increased costs, lower productivity, and lost investment opportunities.
3. Lower efficiency: Generic software will not be optimized for fund marketing, leading to lower efficiency and productivity. This can also lead to additional employee training requirements, which can be time-consuming and costly.
4. Higher costs: Generic software will require additional customization, integration, and maintenance costs to meet the specific needs of a fund marketing team. This can lead to higher costs and reduced return on investment.
5. Security risks: Generic software may not be designed to meet the unique security and compliance requirements of a particular industry or business, which can leave sensitive data and systems vulnerable to cyberattacks.

In contrast, domain-specific software is designed specifically for a particular industry or business. It has the specific functionality, scalability, efficiency, and security features required to meet that industry’s or business’s unique needs. This can increase efficiency, productivity, profitability, improve security, and lower costs.