There is one very simple way to boost your inflows: By speeding up your sales process.
In marketing parlance this is called ‘accelerating your pipeline’, but that’s just jargon for reducing the time it takes from a prospect appearing on your radar, to actually investing with you.
Sounds simple, doesn’t it? And it makes sense – the quicker you can persuade someone to give you their money, the more profit you are going to make. And speeding things up has benefits across the board as, with more time on their hands, your marketing team can focus on sourcing and nurturing the right leads, and your sales team can concentrate on closing deals. There has never been a more pressing need to do this, because research shows the sales process is actually lengthening. A recent study found that the average length of the sales cycle has increased by 22% over the past five years.
This ProFundCom white paper aims to redress the balance by showing you how digital marketing techniques can help you to shorten the length of your sales cycle and bring more money in more quickly.