Blog

Six Simple Hacks For Creating And Sharing Fund Content

Marketing finds itself as the middleman. It’s not only tough to find new investors by creating and sharing great content, […]

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Blog / Sentiment

What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in December 2023?

The chart below shows the sentiment across the main financial sectors in December 2023.   Sentiment Tracking from the last 24 […]

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Blog

The Month in Digital Marketing for Finance – December 2023

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

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Blog

How to Achieve Omnichannel Marketing in an ABM Strategy

The thought of an account based marketing strategy may be scary to some funds. Sales teams may think that selecting […]

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Blog

Ways To Hone Omnichannel Marketing To Suit New Investor Journeys

In this digital age, it’s not so easy to meet up with an investor over a coffee. That hasn’t gone […]

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Blog

How To Craft The Perfect Content Marketing Plan For Fund Managers

Fund marketers everywhere see a marketing plan as a repeated failure. They keep an eye on it for 2 months, […]

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Blog / Sentiment

What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in November 2023?

The chart below shows the sentiment across the main financial sectors in August 2023. Sentiment Tracking from the last 18 months […]

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Blog

The Month in Digital Marketing for Finance – November 2023

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

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Blog

What is the anti-CRM movement

In the bustling world of customer relationship management (CRM), a new approach is emerging—the anti-CRM. This unconventional strategy challenges the […]

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Blog

Five Tips to Build Successful ABM Campaigns for Funds

All good things come from a solid, upfront plan. The art of account-based marketing is no different as it combines […]

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Blog

Which Analytics Help Fund Marketers Raise AuM?

Everything we’ve looked at in this course – and everything we do at ProFundCom – comes down to one thing: […]

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Blog

How To Use Digital Marketing To Find New Investors – Part Five

This is the fifth and final piece in a series of articles about how you can use digital marketing to […]

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Blog / Sentiment

What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in October 2023?

The chart below shows the sentiment across the main financial sectors in August 2023. Sentiment Tracking from the last 18 months […]

READ NOW
Blog

The Month in Digital Marketing for Finance – October 2023

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

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Blog

How Account-Based Marketing Aligns Sales and Marketing Teams

Fans of Mad Men will be aware of the collective sales and marketing process: creatives and account executives trying to […]

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Blog

What Engagements Should A Fund Marketer Be Tracking?

We’ve established that your fund marketing efforts are all aimed at producing engagement data. But what types of engagement data […]

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