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Blog
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Listen Up! How Investor Feedback Can Better A Fund’s GTM Strategies
Not every well-laid plan can come to fruition. A great go-to market (GTM) strategy must be created with desired outcomes […]
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The Month in Digital Marketing for Finance – May 2025
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
Blog
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Can I Add This Contact to Our Email List? A Fund Marketer’s Dilemma
We’ve all been there. You’ve come across a goldmine of contacts from an industry database or an event attendee list […]
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Four Strategies to Smooth Out Complex Fund Marketing Operations
One huge priority for fund marketers is concocting what your ideal audience will see. If they’re engaged with your […]
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Can Fund Marketers Beat Industry Trends? With Digital Marketing, They Can!
Can Fund Marketers Beat Industry Trends? With Digital Marketing, They Can! In this age where investors consume digital content like […]
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Five ‘Stress Less’ Ways to Make Complex Fund Content Simple and Investor-Centric
Producing, translating, posting, sharing: these are all familiar verbs to a content-wielding fund marketer (for better or worse). Feeding the […]
Blog / Knowledge
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5 Game-Changing Integrations Every Fund Manager Needs to Stay Ahead
Adapting To The Digital Investment Universe It can be a baffling concept, but fund marketing has gone so far beyond […]
Blog
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The Month in Digital Marketing for Finance – April 2025
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
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A Creative Director’s Take on Elevating Fund Marketing Email Designs
Despite the range of digital platforms fund managers use to communicate with investors, email remains the old faithful. Even if […]
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When the Fund Climate Shifts, Here’s 4 Ways to Adapt With Digital Marketing
You can picture financial changes very vividly: think the cinematic trope of stock brokers staring at huge interfaces of rolling […]
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Managing Pipeline Data? Look at Integrating Your MarTech Stack
At the start of a fund marketing planning stage, filling a sales pipeline may feel like a bit of a […]
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The Month in Digital Marketing for Finance – March 2025
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
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‘More With Less’ Strategies for Experimenting With HQ Fund Content Formats
When a fund marketer delves deep into the mine of investor data, they’ll realise their audience is far from one-note. […]
Analytics / Blog / Knowledge
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The Silent Drain: Bot Farms, Click Fraud, and the Erosion of Fund Marketing ROI
The hyper-connected digital landscape, while a boon for fund marketing, is constantly assaulted by sophisticated bot farms. These automated armies, […]