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Content / Email Delivery / Email Templates / Knowledge
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Why Light Html Emails Have Better Delivery Than Heavily Branded Emails in Fund Marketing
In institutional fund marketing, lighter HTML emails consistently outperform heavily branded emails on deliverability. This isn’t a design opinion-it’s how […]
Content / Knowledge / Marketing Automation
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Why Automated Templates with Embedded Data Are Not Best Practice (and Risk SEC Non-Compliance)
Using automated email templates that dynamically insert client, fund, or performance data may feel efficient, but in practice it creates […]
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LinkedIn Link Previews: Why Images Don’t Always Pull Through (and How to Fix It)
This is a really common (and frustrating) issue on LinkedIn, and it’s caused by a mix of caching, metadata, and […]
Blog / Content / Knowledge
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How to Effectively Re-Engage an Unresponsive Audience
When dealing with disengaged contacts as a fund marketer, the right email campaigns can re-ignite interest, build relationships, and ultimately […]
Analytics / Content / Email Delivery / Email Templates / Knowledge / Marketing Automation
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What Are The Top Challenges For Email Marketing For Fund Managers
Whether you are in fund marketing or not, email marketing has consistent challenges across all industries. Even though email marketing […]
Content / Email Delivery / Knowledge
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The ‘Outlook Lines’ bug
Occasionally, you may notice your template has thin 1-pixel horizontal lines through it. This is due to a known bug […]
Content / Knowledge
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How to Increase Subscribers for Your Fund Newsletter
Attracting and retaining subscribers for your fund newsletter requires a strategic approach that combines valuable content, effective promotion, and a […]
Content / Email Delivery / Knowledge
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Mass Unintentional Unsubscribes from Mailing Lists
Many email automation platform users have seen mass unsubscribes with an odd behaviour pattern when sending out emails. This is […]
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A Simple LinkedIn Strategy For Fund Managers
Here are a few examples of how to increase engagement on LinkedIn. If possible, you want to aim for 2x […]
Content / Knowledge
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How To Make A Video For A Fund Manager – Step-by-Step Guide
Here’s a step-by-step guide on how to make a video for a fund manager: Step 1: Define the Objective of […]
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Creating Engaging Content For Youe Marketing Automation Campaigns
Creating engaging content about your fund can be achieved through several strategies. Here are a few ideas: Use storytelling: People […]
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Creating Engaging Content For Your Marketing Automation Campaigns
Creating engaging content about your fund can be achieved through several strategies. Here are a few ideas: Use storytelling: People […]
Content / Email Templates / Knowledge
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How Do I Write An Email To An Investor About Bad News
When writing an email to an investor about bad news, it’s essential to be transparent and honest while providing context […]
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Has Microsoft Outlook Beaten Google Mail – Looks Like It Has
Gmail’s popularity is falling off a cliff. In September of 2021, they controlled 35 25% of the market. But by […]