Published: 3 August, 2023

A Simple LinkedIn Strategy For Fund Managers

Here are a few examples of how to increase engagement on LinkedIn.

If possible, you want to aim for 2x posts per week to ensure your posts are included in people’s feeds.

  • Use the invitations you have available each month to invite connections and prospects to follow your company page
  • Add your commentary to news articles that are interesting and relevant to you, your strategy and your audience. For example:
    • Interesting to see a recent article by @ (name of publication), which states… At (your company), we believe…
    • What are your thoughts on this – post a link to another interesting article.
  • Use polls to increase engagement – find a topic you think your audience will have mixed views on – pick three to four answers.  You can either write the question and answers to prove a point you want to make or do it more open-ended and see the results. Don’t forget then to post the results and your thoughts about them.
  • You want to position your company as an expert in their field and as a thought leader – if you already have many followers, post more under your company that you then repost to your profile.  You want to grow your personal followers of your company as well as your own
  • Post your personal content as often as you can – they don’t always need to be lengthy white papers but educational content, market commentary, developments in the industry etc.
  • Post when you’re going to be at an industry event/conference to let your audience know you’ll be there – if you are sponsoring an event, post it on your company page; if you’re attending as a delegate, post it on your account.

Some other best practices that are not fund-marketing specific are:

  • Be Professional: LinkedIn is a professional network, so maintain professionalism in your posts. Avoid controversial topics or overly personal content that might be more appropriate for other social media platforms.
  • Quality Content: Share content that is valuable, informative, and relevant to your industry or area of expertise. This can include articles, insights, industry news, thought leadership, and success stories.
  • Engaging Headlines: Craft compelling, clear headlines to grab your audience’s attention. A strong headline can increase the chances of your post being read and shared.
  • Use Visuals: Posts with images or videos perform better on LinkedIn. Use high-quality visuals that enhance your content and make it more engaging.
  • Consistency: Regularly post content to maintain visibility and stay relevant. However, avoid excessive posting, as it might overwhelm your audience.
  • Use Hashtags Wisely: Utilize relevant hashtags to expand the reach of your posts and connect with individuals interested in similar topics. But stay moderate with too many hashtags; two to five relevant ones are generally sufficient.
  • Engage with Your Audience: Respond to comments on your posts, ask questions, and encourage discussions. Engaging with your audience builds relationships and keeps them returning for more.
  • Share Personal Insights: Share your thoughts, experiences, and lessons learned in your field.
  • Tag Relevant People and Companies: If you mention or reference someone or a company in your post, tag them. This increases the likelihood of them engaging with or sharing your content.
  • Optimize Posting Times: Pay attention to when your audience will likely be most active on the platform and schedule your posts accordingly. Generally, weekdays during business hours are optimal, but it may vary depending on your audience and region.
  • Avoid Overselling: While it’s essential to promote your achievements, products, or services occasionally, avoid constant self-promotion.
  • Use LinkedIn Analytics: LinkedIn offers analytics for your posts. Use this data to understand which types of content perform best and modify your strategy accordingly.
  • Network and Collaborate: LinkedIn is a networking platform, so actively engage with other professionals in your industry. Connect with them, like or comment on their posts, and share valuable content from others.
  • Consider Long-Form Content: LinkedIn allows you to write longer posts (articles) or LinkedIn Publisher posts. If you have in-depth insights to share, consider using this feature.
  • Proofread Your Posts: To maintain a professional image, avoid spelling and grammatical errors. Proofreading your posts before publishing is essential.

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