If raising assets is your business, then it’s worth you knowing about the concept of ingroups.
An ingroup is a concept from sociology and refers to a social group to which a person psychologically identifies as being a member. Members of an ingroup understand and favour others in that group over outsiders. Research shows that people can form ingroups within a matter of minutes, often on the basis of seemingly trivial characteristics, such as preferences for certain paintings or shared experiences.
What does this have to do with raising assets?
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