Published: 9 April, 2022

What Fund Marketing Can Learn From Spotify, EasyJet and NetFlix

Without data, companies would be all at sea when it comes to driving their marketing initiatives.

There’s no longer any doubt that data builds an effective brand strategy to grow the brand.

Every year since 2016, they aimed at unearthing some of the most bizarre listener habits.

The firm used the travel history of each of its customer’s and created individual stories and made predictions about where are they likely to go next –  personalized emails, which used copy based on 28 key data points.

NetFlix zero-in on what content to promote to specific viewers so as a result, the platform enjoys a high engagement rate with original content Netflix renews 93 percent of its original series.

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