Knowledge

Email Templates / Knowledge

How To Create a Responsive Table – CSS- HTML – Zoom

One of the hardest things to do when creating an email with data laid out in tables is how to […]

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Email Templates / Knowledge

Guide to Creating the Best Email Templates in Finance

If you have ever used an Apple product, you will very quickly understand that good design is an exercise in […]

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Content / Knowledge

How Fund Marketers Can Use UTM Parameters to Track Social Media Success

UTM parameters are a simple, straightforward, and reliable way to track traffic online. They’re not affected by changes to third-party […]

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Knowledge

How to Use LinkedIn for Fund Manager Marketing Teams: A Step-by-Step Guide for Marketers

More than 50 million companies use LinkedIn for business and that includes fund managers and people and companies that fund […]

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Analytics / Knowledge

What Is Data Quality And Why Is It Important In Digital Marketing

Marketers in finance need the right data in order to run good campaigns, make the right decisions, and create effective […]

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Email Templates / Knowledge

The Five Most Important Checks Before Sending Out Emails in Finance

One of the challenges in sending emails with any message in finance is that they are full of all the […]

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Email Templates / Knowledge

How to Spot Any Spoofed & Fake Emails in 2 Steps

Spoofing is becoming so sophisticated that legitimate email senders can struggle to get their emails delivered. One of the questions […]

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Email Templates / Knowledge

Prevent emails to Gmail and Yahoo and other free ISPs from being blocked or sent to spam

Gmail and other free email providers can be a challenge to get emails delivered to. We have done a fair […]

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Content / Knowledge

Thought Leadership 101 for Fund Marketers and Fund Managers

Ray Dalio Matthias Knab Patrick Boyle Besides being highly successful in business, these people are known as thought-leaders in the […]

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Analytics / Knowledge

10 Questions To Answer In Your Fund Marketing Analytics

How is your website performing month on month? How is your social media performing month on month? How is your […]

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Email Templates / Knowledge

The Outlook 2016 Line Bug

Developing emails can be tough, we know that. We also know that Outlook 2016 is one of the worst culprits for making it […]

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Knowledge

Steps To Build A Fund Email Marketing Strategy

Email marketing for fund managers is a process with lots of moving parts – it is not as simple as […]

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Email Delivery / Knowledge

Email Delivery For Fund Managers – 15 Rules For Delivery

  SPF/ DKIM – The Sender Policy Framework (SPF) is an email authentication technique that is used to prevent spammers […]

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Content / Knowledge

Creating The Best Landing Page For Fund Marketing

Content marketing relies on getting a website visitor to leave their details behind in return for some gated content – […]

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Email Templates / Knowledge

Email Notices And Email Footers For Fund Managers

Disclaimers and confidentiality notices are automatic additions to the end of many organisations’ email, sometimes adding half a page of […]

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Email Templates / Knowledge

How To Avoid Download Images In Emails

The reason a lot of email distribution platforms end up with images having to be downloaded separately than the text […]

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