The Month in Digital Marketing for Finance – January 2021

Published: 23 December, 2020

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month as well as looking forwards to the month ahead. The team not only look to bring you the best articles for investment managers and hedge funds but also articles, in general, that marketers find useful.

Post of the Month

2020 Marketing Sentiment

Here is the marketing sentiment for December 2020 and a chart for the whole of 2020. Interesting to note how different financial sectors performed against each other.


Marketing Week – Marketers from Uber, TSB, Direct Line and more share key trends for 2021

Marketers from a host of brands highlight the trends that will impact marketing and their role next year. Read more

Peregrine – The Digital Decline: Engagement Falls in 2020

When we began collecting the data for our second Global 100 Report, we could never have anticipated the year that we were in for, nor could we have expected the stark differences that would emerge between our 2019 and 2020 findings. Read more

Bruce Frumerman – Preparing For Asset Raising In The Post-Pandemic World Series

A series of articles offering insights and tips to prepare money management firms for improving their abilities to out-market competitors and attract assets from sophisticated investors in the coming post-pandemic, recessionary world. Read more



The ProFundCom Digital Marketing Benchmark provides real-time access to all of ProFundCom’s digital marketing data from over the last 15 years, giving users the ability to compare how their marketing campaigns are performing versus sector peers. Further detail of how other organisations are carrying out similar processes and the associated results are also available. The anonymised data is over 10 terabytes in size (which interestingly is the amount of data produced by the Hubble Space Telescope per year!) and will be split into different industry sectors as well as AuM. Access ProFundCom Benchmarking here

Market Sentiment

The chart below shows the sentiment across the main financial sectors in December 2020.


What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in December2020?

What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in December2020?


For more detail click here


Upcoming Online Events

14th January  – The Future-Ready CMO – Using Thought Leadership to Advance Your Strategic Agenda

After the great reset of Covid-19, clients want to know what’s next. CEOs and their Boards face an economic and health emergency combined with disruptive megatrends from climate change to transformational technology. Register here

25th to 27th January – Institutional Sales & Marketing in the Investment Management Industry

Global ARC Institutional Marketer brings together some of the marketing industry’s most prominent academics, authors, and leading sales and marketing professionals from the institutional investment management community. The aim of the event is to create an objective forum for evidence-based research, purposeful collaborations, industry best practice and insights, and a uniquely convivial atmosphere for virtual networking amongst fellow institutional business development, sales, and marketing professionals. Register here

26th January – Investor Workshop: The Seven Keys to Behavioural Investing

While ‘Behavioural Investing’ is the broad catch-all term to describe the psychological forces that influence investors’ decisions, research (and true introspection) reveal each time where and how we fail as a result of our own blind spots. But, being aware of blind spots does not mean we’re able to avoid the pitfall next time. Register here

If you want to find out how ProFundCom can help you use digital marketing to raise assets schedule a demo here

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