The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month as well as looking forwards to the month ahead. The team not only look to bring you the best articles for investment managers and hedge funds but also articles, in general, that marketers find useful.
Post of the Month
2020 Marketing Sentiment
Here is the marketing sentiment for December 2020 and a chart for the whole of 2020. Interesting to note how different financial sectors performed against each other.
Marketing Week – Marketers from Uber, TSB, Direct Line and more share key trends for 2021
Marketers from a host of brands highlight the trends that will impact marketing and their role next year. Read more
Peregrine – The Digital Decline: Engagement Falls in 2020
When we began collecting the data for our second Global 100 Report, we could never have anticipated the year that we were in for, nor could we have expected the stark differences that would emerge between our 2019 and 2020 findings. Read more
Bruce Frumerman – Preparing For Asset Raising In The Post-Pandemic World Series
A series of articles offering insights and tips to prepare money management firms for improving their abilities to out-market competitors and attract assets from sophisticated investors in the coming post-pandemic, recessionary world. Read more
The ProFundCom Digital Marketing Benchmark provides real-time access to all of ProFundCom’s digital marketing data from over the last 15 years, giving users the ability to compare how their marketing campaigns are performing versus sector peers. Further detail of how other organisations are carrying out similar processes and the associated results are also available. The anonymised data is over 10 terabytes in size (which interestingly is the amount of data produced by the Hubble Space Telescope per year!) and will be split into different industry sectors as well as AuM. Access ProFundCom Benchmarking here
The chart below shows the sentiment across the main financial sectors in December 2020.
For more detail click here
- Latest Release – How Can Funds Use A CRM To Raise And Retain Assets?
- The ProFundCom Guide To Effective Thought Leadership Content
- How To Use Automation To Improve The Investor Experience
- Four Digital Marketing Trends That Will Help You To Raise Assets
- How AI Can Shape The Future Of Your Fund Marketing And Help You Boost AuM
Upcoming Online Events
14th January – The Future-Ready CMO – Using Thought Leadership to Advance Your Strategic Agenda
After the great reset of Covid-19, clients want to know what’s next. CEOs and their Boards face an economic and health emergency combined with disruptive megatrends from climate change to transformational technology. Register here
25th to 27th January – Institutional Sales & Marketing in the Investment Management Industry
26th January – Investor Workshop: The Seven Keys to Behavioural Investing
While ‘Behavioural Investing’ is the broad catch-all term to describe the psychological forces that influence investors’ decisions, research (and true introspection) reveal each time where and how we fail as a result of our own blind spots. But, being aware of blind spots does not mean we’re able to avoid the pitfall next time. Register here
If you want to find out how ProFundCom can help you use digital marketing to raise assets schedule a demo here