The Month in Digital Marketing for Finance – January 2026
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
ProFundCom Product & Service Notification 28th January 2026
As a user of the ProFundCom platform, we want to notify you that it has undergone some changes. We will […]
Digital Marketing Review of the Top 100 Hedge Funds 2026
It’s our pleasure to present ProFundCom’s fourth annual digital marketing review of the world’s 100 largest hedge funds. We’ve refreshed […]
In Messy Digital Echo Chambers, How Can Fund Marketers Boost Trust?
Trust and technology have rarely gone hand in hand. Skynet and The Matrix haven’t exactly helped. But blockbusters aside, the […]
Fund Marketing’s Digital Playbook for Fuelling the Asset-Raising Sales Engine
The fund marketer’s reputation has U-turned in recent years. No longer are they relegated to the basement like Harry Potter, […]
REPLAY::10 Proven Practices of Exceptional Fund Marketers
REPLAY::10 Proven Practices of Exceptional Fund Marketers We’re kicking off our 2026 webinar series with one of our most popular […]
Why Is AI Failing Fund Marketing
The artificial intelligence bubble feels fit to burst Digitalisation has been lightning-fast this side of the millennium, and AI represents […]
The Month in Digital Marketing for Finance – December 2025
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
Why Light Html Emails Have Better Delivery Than Heavily Branded Emails in Fund Marketing
In institutional fund marketing, lighter HTML emails consistently outperform heavily branded emails on deliverability. This isn’t a design opinion-it’s how […]
Fund Marketing In 2025: What’s Really Changed – and What Hasn’t
Marketing in fund management has never been harder. With thousands of funds competing for attention, new technologies reshaping distribution, and […]
Can Integrations Fuel Fund Marketing’s Evolved Engineering Role?
There’s an unavoidable truth in fund marketing that you’ll hear from fellow comrades, and especially from us: the job is […]
Power in Partnership: Considerations for Futureproofed Marketing Automations
If this decade has proved anything so far, it’s that ‘tech buyup’ has dominated financial services marketing. It’s not surprising […]
Why Sending From a Different Domain Is a Bad Idea
Using a totally different domain (e.g., your fund uses firm.com but sends emails from firm-marketing.com, firmfunds-mail.com, mail-firm.net, etc.) creates major […]
Why AI is Failing Fund Marketing
An insider’s look at navigating AI’s technical, organisational and regulatory barriers that hinder the digital revolution of financial marketing. Executive […]
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