ProFundCom Product & Service Notification 28th September 2025
As a user of the ProFundCom platform, we want to notify you that it has undergone some changes. We will send these notifications every time the platform is updated.
Reporting Studio
Impact: Medium Sections: Detailed Engagement Reporting Description: The update to the new Reporting Studio introduces click-rate tracking, mailing-list filtering, and enhanced engagement analytics – giving fund marketers deeper insight into what truly drives investor interaction.
Click Rate Added to Engagement Performance
A new Click Rate metric has been added to the Engagement Performance table in the Prospect Analysis → Campaign Summary section.
Definition: Click Rate measures the number of links and/or documents clicked as a percentage of total emails sent – providing a clear gauge of how interactive your audience is beyond just opens.
Why it matters: While Open Rate shows interest, Click Rate shows intent. You can now directly compare campaign engagement and measure what truly drives investor activity.
Mailing List Analysis & Filters
You can now filter and analyse engagement by Mailing List, similar to how you filter by Campaign or Time Period.
Added a new Mailing List filter and an Engagements by Mailing List table on the Contact Analysis (Drilldown) tab.
This means you can finally isolate how different lists perform – whether they’re from native ProFundCom lists or synced from CRMs like Salesforce or Dynamo.
Enhanced UI & Engagement Analytics
Cleaned up mailing list names by removing repetitive words (“Individual Email”, “Mailing List”, etc.) for easier readability.
Improved data joins and filters to ensure accurate list-to-campaign relationships.
Refined total/unique toggles and general template usability.
Link Management
Impact: Medium Sections: Auto-Links Management Description: The Auto-Links screen now automatically highlights funds that already have links associated with a given URL — making it simple to see what’s already connected without having to dig through long lists.
For teams working across multiple funds or share classes, this small but powerful enhancement saves time, reduces duplication, and keeps link management clean and accurate.
Auto-links screen – highlight funds that already have the link
A subtle design tweak — bold text for existing associations — means you can now instantly spot linked funds while adding or editing links.
Another incremental improvement designed to make ProFundCom smoother, smarter, and more efficient for fund marketers and investor-relations teams.
LeadDeckAI
Impact: Medium Sections: Company Engagement Description: The latest update to LeadDeck introduces a new perspective on engagement — now you can view activity by company or domain, not just by individual contact.
For clients with company data mapped in their CRM, LeadDeck automatically aggregates engagement across all known contacts, providing a complete picture of how each firm interacts with your emails, website, and content.
Where company data isn’t available, ProFundCom intelligently derives it from domains and web activity — giving you visibility into anonymous website traffic and emerging interest at the company level.
This release adds six new company-based decks, including:
📈 Most Active Companies
🚀 Newly Active Companies
🌐 Most Active Domains
🧭 Newly Active Domains
With simple drill-downs, cleaner visuals, and company-level scoring, it’s easier than ever to see which firms are warming up, where engagement is accelerating, and how best to prioritise outreach.
Another step towards giving fund marketers and sales teams a true 360° view of investor intent.
