ProFundCom Product & Service Notification 28th March 2025
As a user of the ProFundCom platform, we want to notify you that it has undergone some changes. We will […]
‘More With Less’ Strategies for Experimenting With HQ Fund Content Formats
When a fund marketer delves deep into the mine of investor data, they’ll realise their audience is far from one-note. […]
The Silent Drain: Bot Farms, Click Fraud, and the Erosion of Fund Marketing ROI
The hyper-connected digital landscape, while a boon for fund marketing, is constantly assaulted by sophisticated bot farms. These automated armies, […]
Gain a Deeper Understanding into Today’s Ideal Investors
Gain a Deeper Understanding into Today’s Ideal Investors In the good old days, a fund manager may have met a […]
REPLAY::The Escalating Challenge of Bad Bots in Fund Marketing
REPLAY::The Escalating Challenge of Bad Bots in Fund Marketing For hedge funds that use digital marketing efforts to engage prospective […]
Format To Functionality: 4 Tricks to Supercharge Website Engagement
It may sound like a broken record, but a website really is the most valuable direct marketing tool on the […]
Why Emails Cannot Be Recalled: Understanding the Limitations
Email has become an integral part of modern communication, enabling instant exchanges of information across the globe. However, one of […]
ProFundCom Product & Service Notification 28th February 2025
As a user of the ProFundCom platform, we want to notify you that it has undergone some changes. We will […]
Sports Series & Sponsorship: ProFundCom Teams Up with Women in Finance
Founded in 2021, Women in Finance has been an exemplary community curating educational content and events for professional women […]
The Month in Digital Marketing for Finance – February 2025
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
DMARC Failures and What To Do About Them
DMARC (Domain-based Message Authentication, Reporting & Conformance) is a security protocol that helps prevent email spoofing and phishing. In Simple […]
The Rising Threat of Bad Bot Traffic in Fund Marketing and Hedge Funds
The digital landscape has become an essential battleground for hedge funds and asset managers looking to attract and retain investors. […]
Demand Generation vs. Brand Awareness: A Fund Manager’s Perspective
Brand awareness and demand generation are not one and the same. They should not be pitted as a ‘this works […]
Dakota + ProFundCom::Webinar::Insights on Go-To-Market Strategies
We are delighted to be partnering with Dakota to bring you our latest webinar. Gui Costin, Founder of Dakota, and […]
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