ProFundCom, the email marketing specialist for hedge funds, asset managers and financial institutions, has introduced a powerful new web tracking app to its trusted market-leading platform.
The application is available through ProFundCom’s Appstore and allows users an unprecedented analytical capability, as it can track exactly who has visited your website as well as who has been accessing your email communications.
This promises to transform analytics in the financial sector. Although Google Analytics can provide basic information, it does little to help sales and marketing teams raise and preserve assets.
By contrast, the new app enables ProFundCom clients to see which of their contacts has visited their site and details their name, the company they work for, their email address and which email communications they have already engaged with.
Even if the visitor is not an existing contact, the app will show the country and city they are from and often the business they work for.
With many companies having invested a large amount in website and online branding, the app represents an opportunity to increase the marketing return on investment as well as find and capitalise on new opportunities.
The app is installed by simply adding a single line of code to a webpage.
“We originally designed this as a bespoke product for a client who wanted more analytical power,” says Paul Das, founder and Managing Director of ProFundCom. “They were so pleased with the result that we have adapted it as an App that all ProFundCom users can utilise and the feedback we are getting is that this is transforming our clients’ marketing capability. It is very powerful as it allows for much more closely targeted communications based on what existing contacts are engaging with on a website.”
To access the new app, and discover the whole range of ProFundCom tools, click here for a trial.