Paul is the Founder and Managing Director of ProFundCom. Starting the business in 2003, Paul wanted to fulfil a vision to provide digital engagement analytics that would directly benefit sales and marketing processes in financial institutions. This has lead to ProFundCom being totally focused on helping the financial services industry use digital marketing to raise AuM.
Fifteen years later, Paul and his team have successfully built the leading digital marketing platform for finance that brings all elements of digital activity – email, web and social media – into one place.
Paul remains extremely hands-on with heading up the product and client teams and he is also responsible for setting and managing company strategy in conjunction with the executive board.
Paul has an excellent pedigree in software from working at AT&T, Microsoft and Apple, both in the UK and the USA and holds a first-class degree in Electronic Systems Engineering from Kingston University – where he was also the winner of the Cadence Design Prize for his final year project.
“I would say if I have one driving force, it is to keep commitments to our customers. When I have corporate philosophy class with all the new folks who come into ProFundCom, we go over the philosophies behind what ProFundCom stands for.”
That is the central message: To keep commitments to customers. In general, that means customers trust us to make them successful. Whether or not they know how to do their side of the job, we still have the obligation to make them successful.
It means the bigger picture: Your job is to help them use digital marketing to raise and preserve AuM and do everything you can to make them be as successful as possible.
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