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The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

“Not all those who wander are lost!” These wise words of J.R.R. Tolkien certainly feel attributable to the paths trodden […]

There has been an enduring fascination for email in the fund world. It’s the marketing outreach tool that keeps on […]

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

Why personalise when you can hyper-personalise? For some fund marketers, this may seem like running before walking. But when funds […]

Not every well-laid plan can come to fruition. A great go-to market (GTM) strategy must be created with desired outcomes […]

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

We’ve all been there. You’ve come across a goldmine of contacts from an industry database or an event attendee list […]

  One huge priority for fund marketers is concocting what your ideal audience will see. If they’re engaged with your […]

Can Fund Marketers Beat Industry Trends? With Digital Marketing, They Can! In this age where investors consume digital content like […]

Producing, translating, posting, sharing: these are all familiar verbs to a content-wielding fund marketer (for better or worse). Feeding the […]

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

Despite the range of digital platforms fund managers use to communicate with investors, email remains the old faithful. Even if […]

You can picture financial changes very vividly: think the cinematic trope of stock brokers staring at huge interfaces of rolling […]