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Knowledge / Marketing Automation
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AI Automation for Fund Managers
AI automates personalized content for diverse investor segments by leveraging data-driven insights, machine learning, and automation tools. Here’s how it […]
Analytics / Blog / Knowledge
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The Silent Drain: Bot Farms, Click Fraud, and the Erosion of Fund Marketing ROI
The hyper-connected digital landscape, while a boon for fund marketing, is constantly assaulted by sophisticated bot farms. These automated armies, […]
Knowledge
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Why Emails Cannot Be Recalled: Understanding the Limitations
Email has become an integral part of modern communication, enabling instant exchanges of information across the globe. However, one of […]
Email Delivery / Knowledge
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DMARC Failures and What To Do About Them
DMARC (Domain-based Message Authentication, Reporting & Conformance) is a security protocol that helps prevent email spoofing and phishing. In Simple […]
Blog / Knowledge
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The Rising Threat of Bad Bot Traffic in Fund Marketing and Hedge Funds
The digital landscape has become an essential battleground for hedge funds and asset managers looking to attract and retain investors. […]
Email Delivery / Email Templates / Knowledge
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Apostrophe’s in Email Addresses
A rare but valid question Yes, you can use an apostrophe (‘) in the local part of an email address […]
Blog / Content / Knowledge
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How to Effectively Re-Engage an Unresponsive Audience
When dealing with disengaged contacts as a fund marketer, the right email campaigns can re-ignite interest, build relationships, and ultimately […]
Knowledge
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Understanding DMARC and the Consequences of Its Failure
In today’s interconnected world, email is a crucial channel for business communication. However, with the rise of phishing attacks, email […]
Analytics / Knowledge
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Why Bot Traffic Exists: The Good, The Bad, and The Ugly
Why Bot Traffic Exists: The Good, The Bad, and The Ugly In the digital world, bot traffic has become an […]
Email Delivery / Knowledge
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Avoid the Dreaded Blacklist with Email Deliverability Etiquette
Reputation can be everything. Maintaining a good look builds esteem in the fund world, while a poor show can direct […]
Knowledge / Marketing Automation
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As a Fund Marketer What is the Difference in Email Marketing and Marketing Automation
As a fund marketer, email marketing and marketing automation are related but distinct strategies. Here’s how they differ: Email Marketing […]
Analytics / Content / Email Delivery / Email Templates / Knowledge / Marketing Automation
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What Are The Top Challenges For Email Marketing For Fund Managers
Whether you are in fund marketing or not, email marketing has consistent challenges across all industries. Even though email marketing […]
Knowledge / Marketing Automation
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Inbox Retargeting Methodology For Fund Managers
Inbox retargeting for fund managers is a digital marketing strategy that leverages email marketing to target potential investors who have […]
Email Delivery / Knowledge
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Email Phishing Avoidance For Fund Managers
Email phishing poses a significant threat to fund managers for several reasons: Financial Losses: Direct Theft: Phishing emails can trick fund […]