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Content / Email Delivery / Email Templates / Knowledge
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Why Light Html Emails Have Better Delivery Than Heavily Branded Emails in Fund Marketing
In institutional fund marketing, lighter HTML emails consistently outperform heavily branded emails on deliverability. This isn’t a design opinion-it’s how […]
Email Delivery / Knowledge
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Why Sending From a Different Domain Is a Bad Idea
Using a totally different domain (e.g., your fund uses firm.com but sends emails from firm-marketing.com, firmfunds-mail.com, mail-firm.net, etc.) creates major […]
Email Delivery / Knowledge
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Why Changing Your Sender’s Email Address for Bulk Emails Is a Bad Idea
Changing the From: address on bulk emails – especially at short notice or without a proper warm-up – creates technical, […]
Email Delivery / Knowledge
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Gmail and Google Workspace – The Hidden Cost
When it comes to email, many of us rely on Google’s services like Gmail and Google Workspace. But there is […]
Email Delivery / Knowledge
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Understanding Apple Mail Delivery Issues and How ProFundCom Mitigates Them
Since Apple introduced Mail Privacy Protection (MPP) in 2021, the way Apple Mail handles emails has changed dramatically. While these […]
Email Delivery / Knowledge
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3 Crucial Stages for Spotting Smart Spoofed Emails
Spoofed emails are a major problem for everyone with an email address. For financial marketers where the platform is so […]
Analytics / Email Delivery / Knowledge
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Why Re-Engagement Campaigns Matter
1. Protect Your Sender Reputation If a large portion of your list is inactive, ISPs like Gmail and Outlook take […]
Email Delivery / Knowledge
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Mailing List Sunsetting: What It Is and Why It Matters
Introduction In the world of email marketing, maintaining a clean and engaged mailing list is crucial for achieving high deliverability […]
Email Delivery / Knowledge
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DMARC Failures and What To Do About Them
DMARC (Domain-based Message Authentication, Reporting & Conformance) is a security protocol that helps prevent email spoofing and phishing. In Simple […]
Email Delivery / Email Templates / Knowledge
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Apostrophe’s in Email Addresses
A rare but valid question Yes, you can use an apostrophe (‘) in the local part of an email address […]
Email Delivery / Knowledge
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Avoid the Dreaded Blacklist with Email Deliverability Etiquette
Reputation can be everything. Maintaining a good look builds esteem in the fund world, while a poor show can direct […]
Analytics / Content / Email Delivery / Email Templates / Knowledge / Marketing Automation
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What Are The Top Challenges For Email Marketing For Fund Managers
Whether you are in fund marketing or not, email marketing has consistent challenges across all industries. Even though email marketing […]
Email Delivery / Knowledge
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Email Phishing Avoidance For Fund Managers
Email phishing poses a significant threat to fund managers for several reasons: Financial Losses: Direct Theft: Phishing emails can trick fund […]
Content / Email Delivery / Knowledge
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The ‘Outlook Lines’ bug
Occasionally, you may notice your template has thin 1-pixel horizontal lines through it. This is due to a known bug […]