The aim of this service is to help our clients and fellow marketers in finance use the latest AI and Machine Learning tools to fine-tune their messaging. Understanding the sentiment of the market you operate in is critical in the tone of your organisation’s communication to prospects and investors.
Sentiment analysis is the automated process that uses AI to identify positive, negative, and neutral opinions within an incredibly broad set of data. Market sentiment refers to the overall attitude of investors toward a particular security or financial market or topic. It is the feeling or tone of a market, or its crowd psychology, as revealed through the activity in that market. In broad terms, rising prices indicate bullish market sentiment, while falling prices mean bearish market sentiment. Whilst this has been the preserve of traders in the past, ProFundCom has now made this accessible to marketing professionals in these monthly articles and in our platform.
The chart below shows the sentiment across the main financial sectors in August 2020.
- The general trend for this month is that across the board, positive sentiment has decreased.
- The biggest losers continue to be Investment Management and Asset Management. With minimal fund launches and asset managers continuing to take COVID-19, the market sentiment is struggling to recover.
- Sentiment continues to be suppressed by the lack of COVID-19 vaccine progress as cases increase in emerging markets.
- Hedge Funds and Wealth Managers continue to buck the trend of Investment Management and Asset Management with them remaining in neutral sentiment territory for the third month – unsurprising given the differences in investment philosophy. Both these sectors seem to be more resilient to macro-economic pressures, as demonstrated in the word-clouds shown below.
Asset Management Sentiment Analysis
Hedge Fund Sentiment Analysis
Investment Management Sentiment Analysis
Wealth Management Sentiment Analysis
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