Product

ProFundCom Product & Service Notification 27th April 2022

Published: 15 April, 2022

As a user of the ProFundCom platform, we want to notify you that there have been some changes to the platform. We will be sending these notifications every time there are updates to the platform.


Performance Upgrade
Impact: Medium
Section: Send Wizard
Description: 
As ProFundCom sends embedded images in emails, checks in real-time duplicate emails in different batches, as well as throttles email sends to avoid being caught in SPAM traps there have been a need to increase the performance of sending for large email sends. We have created a new infrastructure to allow this in partnership with Amazon Web Services and clients are experiencing a 4-fold increase in performance with no loss in deliverability.


KPI Reporting Upgrade
Impact: Medium
Section: Reporting
Description:
We have upgraded all our client services to now include our KPI Reporting. The goal of this is to assist you to understand the performance and health of your marketing so that you can make critical adjustments in your execution to achieve your strategic goals. Knowing and measuring the right KPIs will help demonstrate your impact on raising AuM. If you want our customer success team to spend some time with you on this then do connect with them here. If there are any custom reports you have in mind then please do let us know.

KPI Reporting Upgrade Impact: Medium Section: Reporting Description: We have upgraded all our client services to now include our KPI Reporting. The goal of this is to assist you to understand the performance and health of your marketing so that you can make critical adjustments in your execution to achieve your strategic goals. Knowing and measuring the right KPIs will help demonstrate your impact on raising AuM. If you want our customer success team to spend some time with you on this then do connect with them here. If there are any custom reports you have in mind then please do let us know.

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