ProFundCom users can now send highly targeted information to their prospects, thanks to improvements in artificial intelligence (AI) and machine learning capabilities.
These latest improvements enable the ProFundCom platform to monitor prospect interactions more closely and effectively than ever. This provides users with real-time information on how prospective and existing investors are interacting with a firm’s communications. It can tell you what each individual is – and is not – interacting with across all digital channels, from web to email to social media.
Being able to see what does and doesn’t interest each single prospect is incredibly valuable. It gives ProFundCom users the ability to personalise content for every prospect on every channel.
“These latest AI and machine learning enhancements make ProFundCom more powerful than ever before,” comments Paul Das, Founder and Managing Director of ProFundCom. “The improvements are firmly focused on what we do best – providing unbeatable marketing intelligence – but they go further than has previously been possible. The platform can now analyse both structured and unstructured data in a way that provides tangible benefits to our clients. It creates the ability to send content that is tightly focused on a prospect’s interests, which ultimately leads to more investment.”
The AI and machine learning enhancements are available on the ProFundCom AppStore.