ProFundCom Unveils AI-Enhanced Reporting Suite to Empower Fund Marketers with Multi-Dimensional Campaign Insights
ProFundCom, the leading digital marketing platform for the investment management industry, today announced the launch of its powerful new Reporting Suite, designed to provide marketing and investor relations teams with intelligent, multi-dimensional analytics across all campaign activity.
Developed in direct response to client feedback, the new Reporting Suite redefines how fund marketers understand and act on campaign performance. By harnessing advanced data visualisation and AI-assisted pattern recognition, users can now track engagement, deliverability, and investor behaviour across timeframes, fund strategies, investor types, and regions—all in a single, intuitive interface.
“Our clients told us they wanted more than just raw metrics—they needed clarity, context, and control,” said Paul Das, Founder and Managing Director of ProFundCom. “This Reporting Suite turns complex campaign data into actionable insights, using AI to surface patterns that might otherwise go unnoticed.”
Key features of the Reporting Suite include:
Multi-Dimensional Analytics: Slice campaign results by audience segment, geography, fund, and behaviour type
AI-Powered Anomaly Detection: Instantly identify outliers and inconsistencies in campaign performance
Custom Dashboards: Build and save views tailored to specific internal stakeholders—from IR to Compliance
Real-Time Engagement Mapping: Visualise investor journeys across multiple campaigns and channels
Automated Insights: Let the platform highlight trends, red flags, and opportunities without needing to dig through spreadsheets
This launch is part of ProFundCom’s ongoing mission to give fund marketers the tools they need to operate with precision, speed, and strategic clarity in an increasingly data-driven landscape.
The Reporting Suite is available immediately to all ProFundCom clients, with full support and onboarding provided by our client success team.
