ProFundCom and Dakota Combine for Powerful, Integrated Marketing Automation Solution
Dakota – the leading database of institutional and intermediary investors – has teamed up to build and deliver a seamless way to run their marketing campaigns with ProFundCom, the largest provider of marketing automations for fund managers.
Fund marketers and sales teams face an uphill battle securing meetings to grow their investors bases. With Dakota and ProFundCom’s combined data-led marketing expertise specifically for the financial industry, the platform targets and addresses the pain points fundraisers face in identifying their ideal customers, automatically segmenting potential leads in a way that’s fast, accurate and actionable for future conversions.
Using ProFundCom’s LeadDeck capability, firms can surface only the most pertinent Dakota contacts through a user-friendly interface that collates their digital touchpoints from a variety of channels including email, website, social media and events. The solution is available for Dakota’s clients, where marketing campaigns can be managed from within the ProFundCom platform to allow fund managers to get the best out of their investment in data.
Paul Das, Founder and CEO of ProFundCom, says: “As more and more managers are aiming to build out their marketing campaigns, they are looking for ways that can give them an edge.
“Coupling the Dakota dataset with ProFundCom’s campaign management, reporting tools and automations can clearly identify more reliable contacts, demonstrating the impact that marketing spend is having on raising AuM – also known in some quarters as ROI.”
The collaboration of bespoke industry insights and automated outreach marks an exciting step in transforming the way financial marketers can raise assets, and we look forward to working together to build success for digital marketers in the investment world.
About Dakota
Dakota is an all-in-one database for investor insights, updated daily across institutional and intermediary channels in the US and globally to empower the outreach of financial marketers and sales teams. Founded in 2006, Dakota Marketplace has helped more than 4,000 customers, while Dakota also offers an investment management job board, networking events, CRM integrations and more.
About ProFundCom
ProFundCom is a leading, compliant digital marketing platform created exclusively for financial services. The solution helps to identify opportunities for raising and preserving AuM across a full range of online channels while offering ongoing support to facilitate digital marketing best practice. With offices in London, New York, Geneva and Bangalore, ProFundCom works with over 400 customers from retail and institutional fund providers, to boutiques and private banks.
If you want to find out how ProFundCom can help you use digital marketing to raise assets schedule a demo here