LinkedIn Follower Growth Is Stalling (But Carousels and Documents Are Quietly Outperforming)
Shifts in LinkedIn strategy are another ‘death and taxes’ certainty, where heeding engagement research can point funds toward effective changes. […]
FCA’s New Rulebook Will Reshape How UK Alternative Fund Managers Talk to Investors
A fragmented alternative investment fund manager regime may be coming to an end in the UK. It is a rule […]
SEC’s Fraud Case Against Adit Ventures Is a Warning on Pre-IPO Marketing Claims
A New York-based private advisor is facing a multiple-count fraud case, identifying the perils of disciplined pre-IPO marketing. On August […]
IR Teams Rushed Into AI in 2026. Their Tech Stacks Didn’t Keep Up
AI forays are more obvious in IR functions than any other fund team, not that it has helped all of […]
FINRA’s Stalled Rule on Performance Projections May Be Here, Changing What Placement Agents Can Say
Broker-dealers await a decision from the SEC which could open up what they are allowed to show to investors. Some […]
Financial Services Email Still Outperforms, Yet Only 35% of Firms Have Locked Down DMARC
Email’s popularity with LPs is matched by its wins for fund marketers, with little competition from other channels. So, why […]
Breakeven AuM for Emerging Hedge Funds Jumps 18%, and It’s Because of IR Infrastructure
At the same time that allocators are giving greater credence to smaller fund managers with shorter track records, the price […]
Mid-Size Financial Services Firms Are Outgrowing Every Other B2B Sector on LinkedIn
Despite LinkedIn’s algorithmic chops and changes, it is evident that mid-sized financial firms’ company pages are still the B2B world’s […]
Half of IR Teams Say ESG No Longer Matters to Investors, But Most Still Can’t Measure What Does
Sustainability has been a popular doubled-down strategy for many firm’s messaging. Research now points to a tide turning away from […]
SEC Loosens Two Marketing Rule Sticking Points, And Tightens the Screws on Fee Disclosure
Pertaining to compliance can be one battle after another, where this year’s SEC rule changes contain a welcome relief and […]
LinkedIn Rebuilt Its Feed Around AI Ranking. Here’s How Fund Pages Can Respond
LinkedIn has long been a great shopfront for corporate brands, however its changed algorithm may prove a stumbling block for […]
REPLAY::The Battle for the Inbox: Email Delivery in Fund Marketing
REPLAY::The Battle for the Inbox: Email Delivery in Fund Marketing Every IR and fund marketing team needs to worry about […]
Why Distrust May Inhibit Skyrocketing AI Adoption At IR Teams
AI usage among the whole IR function has jumped five-fold in three years. A radical shift, but one prone to […]
Move Beyond the Corporate Page! LinkedIn’s Algorithm Prefers People Over Firms
Funds’ social strategies have leaned on posting only to corporate LinkedIn pages. Recent audience engagement trends prove why that’s dating […]
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