The Battle for the Inbox: Email Delivery in Fund Marketing

Every IR and fund marketing team needs to worry about these stats: Outlook delivers just 75.6% of legitimate emails. Gmail delivers 87.2%.

That gap represents important investors, and unless your email function is set up correctly, important emails are hitting spam or promotion folders.

The problem is compounded because your open-rate dashboard won’t be telling you this. It blends everything together and hides the problem.

Join Paul Das, Founder and CEO of ProFundCom, on the 28th August at 3pm BST / 10am ET, when I’ll take you through the issues and how to fix them:

• Why Outlook and Gmail are two different battles

• How to check if you’re losing the battle (most CRMs & email marketing platforms won’t tell you)

• Why fund emails are getting flagged as spam or undeliverable

• How to fix it before year-end reports and updates

Register here to book your spot. A replay will be sent to you if you’re not able to make it on the day.