This video discusses how Gmail and Outlook handle incoming emails differently and how to ensure correct configuration and improve email deliverability.
Gmail focuses on user engagement and personalisation, using AI to score emails at the sender level. Outlook, on the other hand, prioritises email authentication, including SPF, DMARC, and DKIM configurations.
This video discusses the challenges of monitoring email deliverability, noting that standard tools often fail to account for emails being sent to spam or false positives caused by bots.
The video also details how the ProFundCom platform uses machine learning based on 23 years of email performance data to grade emails against a gold standard across metrics like typography, links, and image density, while also tracking whether emails land in the main, focus, or update folders.
This video discusses technical and strategic reasons why fund emails often get flagged as spam.
Key technical issues identified include the breaking of digital signatures like SPF alignment when using certain relays, which causes DMARC failures. Only 35% of financial firms currently enforce p=reject, leaving domains vulnerable to spoofing.
This video provides tips on addressing email deliverability issues and preventing emails from being marked as spam.
Key recommendations include correctly configuring authentication protocols like SPF, DKIM, and DMARC through an IT team, monitoring bounce backs and sender reputation using tools like Google Postmaster or Microsoft SNDS, and maintaining list hygiene through segmentation and cleaning.
